Palace Theater · 2 days ago
Digital Marketing Coordinator
Waterbury, CT
Full-time
Onsite
New Grad, Entry Level
$38K/yr - $42K/yrThe Palace Theater is a non-profit performing arts center in Waterbury, Connecticut, known for its rich cultural offerings. They are seeking a Digital Marketing Coordinator to develop and implement social media and digital marketing campaigns, collaborating across departments to enhance the organization's financial health and visibility.
Non ProfitPerforming ArtsTheatre
Responsibilities
Develop and execute multiple targeted social media posts and advertisements for show and event marketing campaigns
Write engaging and creative social media copy in collaboration with the Communications Manager
Create content for posts in collaboration with the Digital & Design Manager, including photography, videography, editing, and asset design as needed
Schedule and publish posts, monitor channels, and actively engage with audiences to maximize visibility and build community. This will require monitoring channels and reposting on show nights
Review and report social media analytics weekly with the Marketing Department, adjusting creative content and spending as needed
Develop and implement new strategies to increase audience engagement and growth
Execute social media and digital advertising campaigns across platforms
Place paid digital advertisements through Google Ads, Meta, Ground Truth (geofencing), and ASYMM in collaboration with the Digital & Design Manager and Marketing Officer
Proactively evaluate marketing metrics, including website traffic, social media engagement, and audience demographics, to inform marketing decisions, development outreach, and other venue initiatives
Utilize the Placer.ai platform to identify opportunities for attracting new patrons, donors, and community partners
Manage the relationship with the Palace Theater’s digital agency, ASYMM, including weekly video meetings to share audience insights, set expectations, and improve campaign effectiveness
Coordinate social media and digital advertising schedules with the overall advertising plan to meet sales goals and deadlines
Assist the Digital & Design Manager with graphic design projects as needed, including localizing artwork for monitors, social media, web, and print materials
Photograph Palace Theater events as needed to build a portfolio of institutional activities; some evening and weekend work may be required
Maintain consistent listings of Palace Theater events on community and regional event calendars
Research and incorporate new technologies and platforms to maximize marketing impact and audience growth
Process digital advertising invoices and ensure the Marketing Officer and Finance Department are informed of all digital advertising expenses
Participate in monthly learning calls with Meta, Placer.ai, and other service providers to stay current on best practices and new opportunities
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, or related field
Excellent written and verbal communication skills
Strong organizational skills and the ability to manage multiple priorities and meet deadlines
Ability to work both independently and collaboratively as part of a team
High level of attention to detail and accuracy
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Suite, and Meta platforms
Passion for the arts and a genuine interest in supporting the mission of the Palace Theater
Flexibility to work evenings and weekends as required for events and campaigns
Preferred
Some experience in marketing, social media, and graphic design is preferred
Company
Palace Theater
Waterbury's historic theater presents a wide variety of arts and community events with a focus on education and community initiatives.
Founded in 1922
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Frank Tavera
Chief Executive Officer
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