Marketing Talent | Marketing Recruitment Experts · 5 days ago
Senior Marketing Manager - B2B Publishing - New York City
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $120K/yr
5+ years expMarketing Talent is a recruitment expert in the marketing industry, and they are seeking a Senior Marketing Manager for B2B Financial Publishing. The role involves developing and executing marketing strategies across a portfolio of B2B subscription news and intelligence products, managing a team, and driving customer acquisition and retention.
Marketing & Advertising
Responsibilities
Own marketing strategy for a portfolio spanning subscriptions, networks, events, and sponsorships
Develop deep audience insights and identify untapped growth opportunities
Partner with Product and Events teams to launch new offerings
Design quarterly campaigns across the customer journey—acquisition through renewal
Build sophisticated programs: nurturing, account expansion, and ABM for high-value accounts
Leverage email, social, PPC, events, content, and advertising to drive pipeline
Create compelling, benefit-driven messaging that cuts through the noise
Optimize marketing tech stack (Marketo, CRM, web platforms) for maximum impact
Lead and develop a small team of marketers
Manage budgets strategically, maximizing ROI
Deliver actionable performance insights that drive continuous improvement
New customer acquisition from target markets
Account expansion through cross-sell and upsell
Strong engagement, retention, and customer satisfaction metrics
Marketing-influenced revenue with clear ROI
Qualification
Required
At least 5 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products
5+ years B2B subscriptions / events / publishing / information services / SaaS marketing experience
Proven experience of building and managing marketing small teams
Experience working closely with sales / business development functions
Good knowledge of customer data analytics and the ability to convert data into meaningful insight
Good understanding of SEO principles and strategies
Strong experience working with Analytics tools (e.g. Google Analytics)
Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
Experience optimizing performance across paid, website and email
Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
IT Literate; MS office, advanced Excel
Excellent communication skills both written and verbal
Benefits
Superb Benefits
Company
Marketing Talent | Marketing Recruitment Experts
➡️We help marketing leaders in the Publishing, Events and Market Intelligence sector hire exceptional Marketing Talent 🎯 ➡️Looking for a new role? We'll help to connect you with the best marketing opportunities in the Publishing, Events and Market Intelligence sectors🎯 ➡️We provide you with a highly personalised and tailored recruitment experience - your careers and success matters to us.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase