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US Tech Solutions · 3 days ago

Senior Manager Analytics

Englewood Cliffs, NJ

Contract

Onsite

Senior Level, Lead/Staff

$50/hr - $70/hr

8+ years exp

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking a Senior Manager Analytics to define and manage paid media analytics, insights, and reporting to support marketing objectives, while leading the development of executive-friendly reports and sophisticated analyses.

Information Technology

Growth Opportunities

Hiring Manager

Saketh Sharma

Responsibilities

Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis

Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital media) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam’s/BJs, regionals)

Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)

Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g., SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)

Qualification

MMM & MTAPaid Media AnalyticsInsights-led ReportingFull-funnel Media CampaignsExecutive Communication

Required

A Bachelor's degree or higher in Marketing or other related fields

Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs

Should have a minimum of 8+ years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/CPG)

Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience

innately familiar with MMM & MTA

developing insights-led executive/leadership reports

knowing Paid Media (full funnel, retail, performance marketing)