ShipMonk · 1 week ago
Senior Brand Marketing Manager
Fort Lauderdale, FL
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expShipMonk is a growth partner for merchants, providing technology and fulfillment services for e-commerce and DTC brands. The Senior Brand Marketing Manager will lead the development and execution of the global brand strategy, ensuring consistent messaging and customer experience while collaborating with cross-functional teams to drive brand awareness and support growth goals.
E-CommerceLogisticsSaaSShippingSupply Chain ManagementWarehousing
Responsibilities
Define and evolve ShipMonk's brand vision, mission, and values
Develop and maintain comprehensive brand guidelines to ensure consistency across all channels (website, marketing materials, social media, etc.)
Conduct ongoing market research and competitive analysis to identify brand differentiation and evolution opportunities
Lead the planning and execution of integrated marketing campaigns across digital, social media, email, content, and events
Collaborate with the demand generation team to ensure campaigns effectively drive leads and support sales objectives
Partner with product marketing to develop compelling messaging and positioning for new product launches and features
Craft compelling brand narratives that resonate with target audiences and communicate ShipMonk's value proposition
Develop and manage the brand's voice and tone across all communication channels
Oversee the creation of high-quality content, including website copy, blog posts, social media content, case studies, and thought leadership pieces
Establish key brand metrics (awareness, consideration, customer satisfaction, etc.) and track performance
Analyze campaign results and leverage data-driven insights to optimize brand initiatives and maximize ROI
Stay informed about industry best practices and emerging trends in brand marketing
Work closely with the creative team, designers, content creators, and external agencies to execute brand initiatives
Build strong relationships with cross-functional teams, including sales, product, customer success, and operations
Qualification
Required
10+ years of progressive experience in brand marketing, with a proven track record of success in B2B technology or SaaS companies
Deep understanding of brand strategy, messaging, and visual identity
Experience leading and managing high-performing marketing teams
Strong analytical skills with the ability to track key metrics, interpret data, and generate actionable insights
Excellent communication, presentation, and interpersonal skills
Proficiency in marketing automation platforms (e.g., HubSpot), Google Analytics, and A/B testing tools (e.g., Optimizely, VWO)
Experience with project management and workflow tools (e.g., Asana)
Bachelor's degree in Marketing, Business, or a related field
Preferred
Experience in the logistics/e-commerce industry is a plus
MBA preferred
Company
ShipMonk
ShipMonk offers direct-to-consumer fulfillment and technology tools for e-commerce companies.
1001-5000 employees
H1B Sponsorship
ShipMonk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (9)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$365MKey Investors
Periphas CapitalSummit PartnersSJF Ventures
2021-01-27Private Equity· $65M
2020-12-02Private Equity· $290M
2018-10-29Series A· $10M
Leadership Team
Kevin Sides
Co-Founder/Chief Executive Officer
Jan Bednar
Founder & Board Member
Recent News
Seattle TechFlash
2025-08-21
2025-08-13
Company data provided by crunchbase