University of South Florida Libraries · 1 week ago
Digital Marketing Officer
Tampa, FL
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $65K/yr
2+ years expThe University of South Florida Libraries is seeking a Digital Marketing Officer to enhance USF Health’s visibility through strategic digital marketing efforts. This role involves leading social media initiatives, developing content strategies, managing digital campaigns, and collaborating with various teams to ensure brand alignment and effective communication.
Higher Education
Responsibilities
Plans, develops and executes USF Health’s social media strategy by creating engaging, brand-aligned content, attending events to capture real-time storytelling opportunities and fostering meaningful online engagement with target audiences
Proficiency with platforms like Hootsuite, Buffer, Sprout Social, or native social media platforms (Facebook, Instagram, Twitter, LinkedIn) for content scheduling, monitoring and engagement
Skills in graphic design and multimedia editing tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop, Canva, Premiere Pro) to develop engaging visual content
Plans, designs and executes, with the marketing team, targeted digital marketing campaigns to drive awareness, traffic and engagement while curating, managing and updating content and graphics for email and digital screens that can also be applied to web
Experience with email marketing platforms like Constant Contact or Dynamics to plan, execute and analyze targeted campaigns
Monitor Analytics and Data Tracking and have knowledge of tools like Google Analytics, social media insights and email campaign metrics to monitor performance, interpret data and optimize outreach strategies
Familiarity with tools like Monday.com or Microsoft Teams for coordinating tasks and campaigns
Ability to capture and edit multimedia content during events for real-time storytelling in social media
Performs additional marketing and communications tasks as needed to support the overall goals and initiatives of USF Health
Performs other duties as assigned to support marketing communication priorities
Qualification
Required
Bachelor's degree in mass communications, Marketing, Communication, Journalism, Public Relations, Advertising, Digital Media, or related field, with two years of experience in related positions
Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience
Senate Bill 1310- The Florida Senate is conditional upon meeting all employment eligibility requirements in the U.S
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed: (a) Two years of direct experience for an associate degree; (b) Four years of direct experience for a bachelor's degree; (c) Six years of direct experience for a master's degree; (d) Seven years of direct experience for a professional degree; or (e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment
Minimum Qualifications that require a high school diploma are exempt from SB 1310
Preferred
Excellent communication and copy writing skills
Experience managing social media accounts on behalf of an organization or brand
Basic experience with graphic design and proficiency with Adobe Creative Cloud, any other common design programs: InDesign, Illustrator, Photoshop, Canva, Premiere Pro
Experience with marketing automation
Previous experience working in the public sector or a nonprofit
Previous experience working in academic medicine setting
Industry Knowledge: Higher Education and Academic Administration: Understanding the structure, priorities and culture of colleges and universities, particularly in relation to academic medicine and internal communications
Digital Marketing Best Practices in Education: Knowledge of effective strategies for engaging prospective students, current students, alumni, faculty, researchers, physicians and other stakeholders within an academic medicine environment
University Branding and Communication Policies: Familiarity with branding guidelines, messaging standards and communication protocols specific to higher education institutions
Benefits
Medical, dental and life insurance plans
Retirement plan options
Employee and dependent tuition programs
Generous leave
Hundreds of employee perks and discounts
Company
University of South Florida Libraries
The University of South Florida Libraries accelerate learning and knowledge production through distinctive collections, information service innovation, and thought leadership.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase