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Stimulate · 5 days ago

Email & SMS Strategist (Lifecycle, Retention, CRM)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Stimulate is an email & SMS retention marketing agency for high-growth DTC brands. They are seeking an Email & SMS Strategist to manage client relationships, build and implement bespoke retention strategies, and oversee performance reporting to drive channel growth and customer retention.

AdvertisingDirect MarketingEmailEmail MarketingSMS

Responsibilities

Audit prospective client accounts to assess and document what’s working, what’s not, and what needs fixing

Onboard new clients you will be managing

Setup email & sms accounts following our best practices when onboarding new brands

Create monthly content calendars and automation plans

Proof and provide feedback on content calendars created by other teammates

Present content calendars and automation plans to clients

Adjust calendars as needed following client feedback

Write performance reports and present them to clients

Implement + delegate strategic next steps laid out in the report

Conduct ad hoc analytics when clients request or when performance declines

Map out automation plans in Miro for new clients

Build automation logic in Klaviyo

Audit automations to ensure they are functioning as expected

Schedule emails and perform final QA of links and discount codes to ensure error-free content

Modify segmentation strategy as needed based on results

Build and A/B test popups to maximize list growth

Address deliverability issues as they arise

Serve as one of the two main points of contact for the clients you manage

Work with and gain expertise in tools such as Klaviyo, Attentive, MailChimp Forms, Recharge, Stay AI, Aftersell, Post Pilot, Shopify, and Lifetimely

Qualification

KlaviyoEmail marketingSMS marketingClient communicationTeam collaborationAttention to detailOrganizational skillsWritten communicationVerbal communication