adidas · 4 days ago
Manager Brand Comms Football Emerging Markets Central
Egypt, AL
Full-time
Onsite
Mid, Senior Level
4+ years expAdidas is seeking a Brand Communications Manager for Football to enhance their brand presence in the MENA region. The role focuses on developing and executing brand strategies and campaigns to position Adidas as the leading football brand while driving participation and retail traffic.
American FootballApparelFitnessLifestyleManufacturingMarketingProfessional ServicesRetailSporting GoodsWholesale
Responsibilities
Drive the overall brand comms strategy for Football with impact in the build up to the World Cup and club / federation launches in MENA, through product campaigns and brand moments
Lead the development, preparation and execution for football campaigns working in close collaboration with hub, and Key City teams, in above-the-line and below-the-line media including media planning, buying activities and activation
Pro-actively work with and support the Sr Brand Comms to direct the media, activation, and creative agencies to maximize brand and product exposure for adidas while maximizing integration with other elements of the marketing mix
Remain up to date on the fast-developing Media Environment in general and New Media technologies and opportunities to grow the football category
Proactively work with Sports Marketing team in supporting all their brand partner activities with the aim to position the brand as set out in our objectives
Provides input into the annual and quarterly media/advertising plan in close coordination with the agencies
Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos
Lead the creation and delivery of agency briefs for adidas football in MENA to ensure responses are insight led, aligned with global guidelines, inspirational and on budget
Steer the MWB allocation across the Market alongside the hub teams and within Global guidelines as part of the planning process
Establishing and creating strong relationships and managing day-to-day activities with relevant internal and external partners
Being the ultimate Brand Guardian for adidas football in the MENA region
Qualification
Required
University degree in Business or a minimum of 4 - 6 years equivalent professional experience in Marketing (agency or client side)
Strong PR event experience and event management skills
Strong expertise in digital and social media
Advanced user of MS Office suite of products
Marketing Budget Management
Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and consumer minded brand builder)
Language Fluency in English and Arabic
A strong passion for football is important
Strategic Thinking with Operational Discipline
Executional excellence. Excellent creative/design/ art direction sense
Strong conceptual understanding of brand building
Preferred
Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or agency (sporting goods or FMCG industry preferred)
Previous experience in a Matrix organization with Global and Local exposure
Company
adidas
Adidas is a global sports brand that manufactures apparel, accessories, and footwear for professional athletes involved in various sports.
10001+ employees
H1B Sponsorship
adidas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (12)
2022 (15)
2021 (11)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$580.46M2025-10-30Post Ipo Debt· $580.46M
2020-04-15Post Ipo Debt
2002-01-11IPO
Leadership Team
Kasper Rorsted
CEO
Fabian Hieronimus
SVP Brand Strategy & Business Development
Recent News
2026-01-17
2026-01-16
Company data provided by crunchbase