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LifeWorks Austin · 2 days ago

Digital Marketing Specialist

Austin, Texas, United States

Full-time

Onsite

Mid, Senior Level

$74K/yr - $81K/yr

5+ years exp

LifeWorks of Austin, TX is looking for a Digital Marketing Specialist to join their Strategic Partnerships team. The role focuses on leading digital engagement strategies to enhance awareness and online revenue, while managing the customer journey across various digital platforms.

ConsultingNon ProfitSocial Impact

Responsibilities

Develop and implement a comprehensive digital marketing strategy that supports LifeWorks’ fundraising, brand, and engagement goals

Manage LifeWorks’ email marketing program, including content creation, segmentation, automation, testing, and performance analysis

Develops LifeWorks’ website content and functionality to ensure a user-friendly experience that drives donations, engagement, and awareness

Responsible for achieving defined digital fundraising goals, and for collaborating with department leadership to set, monitor, and optimize revenue and engagement performance

Plan and execute online fundraising campaigns, including peer-to-peer, giving days, and recurring donor promotions

Collaborate with Communications to ensure consistent, mission-centered messaging across digital channels

Monitor, optimize, and implement SEO/SEM strategies to increase visibility and traffic

Track, analyze, and report on digital KPIs, providing insights and recommendations for improvement

Develops digital advertising and paid media campaigns to broaden reach and drive engagement, including social media campaigns

Ensure digital content reflects LifeWorks’ brand, voice, and commitment to equity and inclusivity

Research emerging trends, tools, and best practices in digital engagement and recommend innovations that advance LifeWorks’ mission

Work cross-functionally to ensure integration of digital strategy with broader marketing, communications, and development efforts

Owns cross-channel reporting and analytics dashboarding

Drafts and updates digital channels rapidly when urgent

Supports digital advocacy campaigns in collaboration with Development/Programs

Manages vendors and contractors as needed

Qualification

Digital marketing strategyEmail marketing platformsSEO/SEM strategiesGoogle AnalyticsWebsite CMSDonor management systemsData analyticsGraphic design toolsMS Office SuiteWriting skills

Required

Bachelor's degree in marketing, communications, digital media, or a related field

5+ years of experience in digital marketing, online fundraising, or related work, preferably in a nonprofit setting with 2+ years in a supervisory or lead capacity (managing campaigns, budgets, or junior staff); or Equivalent combination of education and experience

Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or equivalent), website CMS (WordPress, Squarespace, or similar), and donor management/CRM systems

Proven ability to balance strategic planning with day-to-day execution of digital marketing campaigns

Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms

Experience designing and implementing customer journeys and automated campaigns

Demonstrated ability to use data and analytics to inform decisions and optimize performance

Excellent writing, editing, and storytelling skills

Familiarity with graphic design, multimedia, or video editing tools

Proficient in MS Office Suite, preferred intermediate level Excel skills

Benefits

24 PTO days per year (accrued)

11 paid holidays per year

A premium-free employee medical plan with $100 per month HSA contribution (plus other affordable employee or family medical, dental, and vision options!)

A retirement savings plan with 50% match on the first 6% of contributions