Princess Cruises · 23 hours ago
Digital Copywriter
Miami, FL, United States
Full-time
Hybrid
Mid, Senior Level
3+ years expPrincess Cruises is the world’s most popular cruise brand, and they are seeking a Digital Copywriter to shape their voice across digital platforms. This role involves crafting compelling copy for various digital channels, collaborating with designers and strategists, and leveraging consumer insights to enhance brand storytelling.
Adventure TravelLeisureTourismTravelTravel Agency
Responsibilities
Concept and write for distinct social media channels (Instagram, TikTok, Facebook, LinkedIn), tailoring tone and storytelling to platform-specific behaviors and trends
Create original, brand-aligned copy for digital campaigns, websites, email, and consumer touchpoints, ensuring clarity and emotional resonance
Capture, curate, and edit content that reflects the brand’s tone and feel; brainstorm and present original concepts for multi-channel campaigns
Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences; contribute to conceptual work for new briefs
Leverage, learn, and incorporate vetted new technologies into team workflows to enhance creative output and efficiency
Build strong relationships with key stakeholders across marketing, brand, and operations to ensure alignment and collaboration on creative initiatives
Apply consumer insights and data to craft copy that deepens engagement and relevance; use analytics to inform creative decisions and optimize performance
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
3-5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline
Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite for document creation and workflow management)
Experience working within enterprise project management tools for creative operations and cross-functional alignment
Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma for creative development and collaborative design workflows
A current portfolio is required and must demonstrate senior-level creative thinking across digital and marketing touchpoints
Demonstrated ability to lead concept development and execute high-impact creative ideas across owned, paid, and earned channels, including social, web, email, and emerging platforms
Proven success operating in fast-paced, highly collaborative environments, balancing multiple workstreams while meeting tight timelines and business objectives
Body of work that reflects versatility across formats and channels, such as web, email, social, print, OOH, and integrated campaigns
Creative output consistently shows strong brand fluency, adaptability across categories or verticals, and a distinctive, engaging point of view
Strong understanding of consumer insights and data-informed creative development, using performance signals to refine messaging and optimize impact
Benefits
Health Benefits: Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus
Company
Princess Cruises
One of the best-known names in cruising, Princess Cruises is a global cruise and tour company.
10001+ employees
H1B Sponsorship
Princess Cruises has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (6)
2023 (9)
2022 (4)
2021 (13)
2020 (20)
Funding
Current Stage
Late StageLeadership Team
Carmen Corvos-Roig
Senior Vice President of Sales
Gustavo Antorcha
President
Recent News
Company data provided by crunchbase