Madrivo · 16 hours ago
Senior Marketing Manager
United States
Full-time
Remote
Senior Level
$110K/yr - $120K/yr
5+ years expMadrivo is a startup focused on performance marketing, partnering with select enterprise companies to drive business growth. The Senior Marketing Manager will be responsible for executing marketing strategies, managing paid search accounts, optimizing landing pages, and analyzing data to ensure client success, particularly in the Insurance vertical.
AdvertisingAffiliate MarketingEmail Marketing
Hiring Manager
Jessica Acosta
Responsibilities
Direct ownership of paid search accounts. Daily monitoring, bid optimization, ad copy testing, and performance management to hit strict client KPIs
Tailor campaigns to the specific needs of the Insurance vertical, ensuring compliance and high-quality lead flow for carriers and IMOs
Proactively identify opportunities to scale accounts and test new channels (Paid Social, Programmatic)
Drive the process to conceptualize, build, test, and optimize landing pages in collaboration with dev teams
Brief and manage freelance designers and writers to create high-converting assets that meet the "Madrivo Agency Standard."
Dig into data from multiple sources—ours and the client's—to identify opportunities and bottlenecks across the entire funnel
Build sophisticated dashboards and deliver insights that translate complex data into clear strategic direction
Qualification
Required
You have exceptionally strong problem-solving skills and can think critically on your feet
5+ years of hands-on Google Ads management, ideally managing $1M+ in annual spend with proven performance
5+ years working in roles that included landing page optimization or other full-funnel marketing functions
You translate data into compelling narratives for CMOs and can be the technical expert in client-facing conversations
You thrive in startup environments where you take strategy and independently piece together the execution
Advanced skills in GA4, conversion tracking, and attribution. You're obsessed with metrics and continuous optimization
Preferred
Previous experience in Insurance or Financial Services is a major plus
You've worked closely with sales teams and understand performance beyond upper-funnel KPIs
You've thrived in startups or high-growth environments where you handled both the creative brief and the bid adjustment
You document wins and create repeatable systems that help teams scale
Benefits
Performance-based bonus structure
Company
Madrivo
Madrivo is an integrated marketing agency that helps companies acquire customers digitally.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ronen Hamatian
CEO
Asia Adell
Senior Advertiser Partnerships Manager
Company data provided by crunchbase