Tate · 7 hours ago
Marketing Manager, Tate Amer (Account Based Marketing)
Columbia, MD
Full-time
Onsite
Mid, Senior Level
$130K/yr - $150K/yr
5+ years expTate is an independent brand recognized as an industry leader in the development and manufacture of data center infrastructure solutions. The Marketing Manager will develop and execute Account-Based Marketing strategies to deepen relationships with key accounts and establish Tate as a trusted partner for future customers.
IndustrialInformation TechnologyManufacturingReal Estate
Responsibilities
Develop ABM strategies for priority key accounts, tailoring plans to account needs, buying stages, and decision-maker journeys
Build and execute multi-channel campaigns (email, content, digital, events, and direct engagement) to penetrate and expand key accounts
Partner with sales leaders to align marketing strategy with account goals, pipeline
Support development of strategic business cases and campaign plans for future high-value target accounts
Create tools, messaging, and account-enablement content that help sales teams build credibility, strengthen relationships, and win deals
Support nurturing programs to advance existing relationships within accounts and re-engage dormant opportunities
Participate in key account reviews to inform strategy and identify new opportunities
Conduct competitive and market analysis to inform positioning, account strategy, and differentiation
Monitor campaign performance, pipeline influence, and account engagement metrics, making data-driven decisions to optimize plans
Maintain consistent, professional brand execution across all ABM activities
Strengthen relationships with customers, partners, and influencers to support account growth
Remain compliant with the Code of Conduct and Policies, including the Kingspan Group Compliance Policy
Ensure all duties related to product compliance are followed in accordance with the Product Compliance Policy, relevant laws, regulations, and market requirements
Be responsible for completing tasks to achieve compliance goals and meet the demands of the Compliance Management System
Raise concerns related to the Compliance Management System with a supervisor, manager, any member of the Leadership Team, or through the confidential whistleblower service
Qualification
Required
BS in Marketing, Digital Marketing, or equivalent experience in a Marketing, Product, or Specifications role in the data center or construction industry
Minimum of 5 years in an agency or in-house marketing team
Experience executing campaigns via Salesforce
Excellent written and verbal communication skills
A positive, 'can-do' attitude and the ability to collaborate as a flexible team player, including occasional travel as required
Leadership skills with the ability to effectively communicate and influence others
Excellent attention to detail
Self-starter with the ability to manage projects independently
Ability to support the Director of Marketing in a diverse and dynamic role requiring collaboration across teams, suppliers, and agencies
Strong time management and organizational skills, with flexibility and creativity
Benefits
Medical, dental, and vision benefits
Personalized guidance from a 'Health Advocate'
401k
Legal insurance
Disability insurance
Theft insurance
Company
Tate
Tate is a building materials company that manufactures raised access floors.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$10MKey Investors
Rural Development Partners
2025-02-06Grant· $10M
Leadership Team
Richard Walker
CFO
Samantha Dowell
Human Resources Business Partner
Recent News
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