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Gusher · 5 days ago

GROWTH MARKETING LEAD

United States

Part-time

Remote

Senior Level

Gusher is a company aiming to revolutionize the travel industry through its innovative platform, SparrowBid. As a Growth Marketing Lead, you will be responsible for creating and executing unconventional marketing strategies that will attract millions of travelers while driving growth and engagement for the brand.

FinanceFinancial ServicesFinTech

Responsibilities

Design and execute scrappy acquisition strategies across Instagram, TikTok, and community-led channels

Rapidly test narratives—is it the thrill of the win or the depth of the discount that converts?

Document the wins. Turn successful "glitches" into scalable growth engines

Work with the founders to bake growth directly into the auction experience

Qualification

Growth MarketingData AnalysisSocial Media StrategyCommunity EngagementAdaptabilityCreativityCommunication Skills

Required

A Growth Guerilla: You don't need a $1M ad spend to get noticed. You thrive on low-cost, high-impact strategies—social engineering, community loops, and viral hooks

A Data-Driven Intuitive: You move fast, form hypotheses, and kill your darlings if the numbers don't move. You value signal over noise

Gen-Z Fluent: You understand the aesthetic, the humor, and the financial frustrations of the 18-30 demographic. You know where they hang out and what makes them click 'Bid Now.'

Comfortable in the Chaos: You don't want a map; you want a compass. You are energized by the ambiguity of an early-stage launch

The Hunt: Design and execute scrappy acquisition strategies across Instagram, TikTok, and community-led channels

The Hook: Rapidly test narratives—is it the thrill of the win or the depth of the discount that converts?

The Playbook: Document the wins. Turn successful 'glitches' into scalable growth engines

The Product-Growth Loop: Work with the founders to bake growth directly into the auction experience