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Blue Wheel · 14 hours ago

Director of Performance Media

United States

Full-time

Onsite

Director/Executive

15+ years exp

Blue Wheel is seeking a Director of Performance Media to lead their direct-to-consumer paid media investments across various channels. This role involves overseeing a team, driving innovation, and ensuring operational excellence while managing the performance outcomes for a growing DTC client portfolio.

AdvertisingDigital MarketingMarketing

Hiring Manager

Jessica Mosley

Responsibilities

Own and implement best-in-class DTC advertising strategies across all paid media channels

Audit existing methodologies, assess performance gaps, and enact improvements aligned with industry-leading DTC practices and platform best-practices

Establish formal standards, frameworks, playbooks and mindsets that drive DTC performance excellence

Lead and oversee the DTC Activation Team through regular meetings and 1:1s

Manage workload, fulfillment, and account demands while maintaining a strategic and operational view

Identify skill gaps and invest in team training, upskilling, and professional development especially as it relates to platform capabilities and tactics

Allocate resources effectively against client scopes to ensure profitability and efficient headcount utilization

Ensure accurate, actionable reporting and analytics that effectively measure and optimize media performance within a DTC/performance media approach

Maintain oversight of key performance indicators across clients and the DTC department; help establish workable KPI and metrics frameworks for business outcomes

Collaborate with other departments to drive success and operational excellence across client portfolio

Build, manage, and own revenue and cost-related P&L components for the DTC service line

Ensure growth objectives are met while maintaining target profit margins

Serve as the senior escalation point for complex client or internal issues; establish senior relationships with key/top clients

Drive timely, effective resolutions that strengthen client relationships and minimize attrition

Hands-on approach in resolving issues and ensuring team demonstrate excellence in account management

Ensure service delivery reflects current and emerging digital marketing best practices, including AI and/or taking advantage of platform innovations

Foster a culture of continuous improvement and innovation

Maintain strong relationships with media partners, vendors, and industry leaders to drive early adoption of new opportunities. Manage a formal plan of on-going partner manage through cadence of meetings and agency benefits/demands

Participate in sales calls, pitches, QBRs, and POAs for top-tier clients and enterprise agency initiatives

Support growth of the DTC offering through thought leadership and strategic consultation – look to advance the practice through thought leadership and new channel strategies

Represent the DTC department internally and externally

Develop standardized reporting frameworks and cadences to provide the COO and executive team visibility into performance, strategy, and future direction

Department revenue, budget adherence, and profitability

Client retention and media spend pacing, client success metrics

Forecast accuracy (media spend and ad performance)

Department and individual performance KPIs

Qualification

Performance marketing expertiseDTC marketing knowledgePaid media managementP&L managementSearch advertising (Google)Social advertising (Meta)Programmatic advertisingAd operations knowledgeTeam leadershipCommunication skillsProblem-solving skillsEmotional intelligence

Required

15+ years managing teams of 10+ paid media practitioners, preferably within a growing agency environment

Proven experience leading and scaling enterprise level performance/DTC paid media engagements; preferably CPG related

Strong performance marketing expertise with a clear POV on DTC growth and optimization; expertise in DTC marketing and media/creative analytics

Expertise and in-platform knowledge of search (Google), social (Meta, etc.), and programmatic (DSPs), OTT/CTV and related video (YouTube). Familiarity with Skai or similar ad platforms. Demonstrated knowledge of adops, martech and related aspects of media-supply chain

High emotional intelligence with the ability to collaborate across diverse teams and leadership styles; track record of strong decision-making and leadership roles

Ability to translate detailed client goals into scalable, strategic initiatives

Comfortable navigating ambiguity, shifting priorities, and industry change

Exceptional communication skills with the ability to influence and build alignment across the organization

Clear, forward-looking vision for the future of DTC advertising and platforms

Strong strategic and financial acumen, including P&L management

Demonstrated ability to motivate, develop, and retain top-tier talent

Willingness to travel as needed

Strong problem-solving skills with the ability to identify service inefficiencies and implement solutions that reduce client attrition and improve team processes or ways of working