Bask and Lather Co ยท 4 days ago
National Sales Director
Yonkers, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $220K/yr
10+ years expBask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. The National Sales Director will secure and grow relationships with key national retail partners, oversee distributor management, and lead market expansion efforts while building a high-performing sales organization.
Consumer GoodsCosmeticsE-Commerce
Responsibilities
Secure and grow relationships with key U.S. national retail partners (e.g., Walmart, Target, Ulta, CVS, Walgreens)
Oversee planogram submissions, category reviews, and promotional calendars, ensuring 95%+ compliance with retailer requirements
Lead new product launches and resets with on-time, compliant execution, ensuring strong sell-through velocity
Strengthen relationships with national and regional distributors to expand Bask & Lather across the 9,000+ U.S. beauty supply stores
Develop sales programs, training, and merchandising strategies to increase reorder rates and maximize sell-through performance
Partner with brokers and field teams to support distributor sell-in and retail support
Lead the Canadian and Caribbean market entry strategy, establishing new distributor partnerships and retail penetration
Identify and prioritize additional international markets for future expansion
Oversee compliance, logistics, and local market execution to ensure smooth launches
Lead, mentor, and build a high-performing sales organization
Own sales forecasts, KPIs, and reporting for U.S., Canada, and global markets
Negotiate trade terms, contracts, and pricing strategies to drive profitable growth
Analyze syndicated data (Nielsen, Circana, IRI) and market insights to optimize channel strategy and assortment planning
Qualification
Required
10+ years of progressive sales leadership in CPG, beauty, or personal care
Proven success managing distributor and retail partnerships in the U.S. and international markets
Experience scaling brands across beauty supply, mass, drug, and specialty channels
Demonstrated ability to execute major retail launches with excellence
Strong negotiation, relationship-building, and communication skills
Track record of improving reorder rates and sell-through velocity
Data-driven mindset with experience leveraging syndicated data tools
Bachelor's degree in Business, Marketing, or related field
Preferred
MBA preferred
Benefits
Comprehensive benefits package (medical, dental, vision)
Career growth opportunities within a rapidly scaling, mission-driven beauty brand
A collaborative and entrepreneurial culture that values innovation and impact
Company
Bask and Lather Co
Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Phontayne Walker
Administrative Assistant to the CEO
Company data provided by crunchbase