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AstraZeneca · 8 hours ago

Senior Manager, Marketing Analytics

Gaithersburg, MD

Full-time

Onsite

Mid, Senior Level

$138K/yr - $207K/yr

3+ years exp

AstraZeneca is a global biopharmaceutical company seeking a Senior Manager for Marketing Analytics within the US Oncology portfolio. The role focuses on driving commercial efficiency and optimizing brand strategies through advanced marketing analytics and collaboration with cross-functional teams.

BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Establish and operationalize a variety of marketing analytics capabilities, including promotional mix, ROI, and other analyses

Aid omnichannel and brand marketing teams in defining campaign measurement criteria, assessing data requirements, and measurement feasibility

Enable performance tracking for standard KPIs (e.g., impressions, clicks, open rates, NPS at the campaign level) to provide a tactical view of executional performance

Develop and operationalize ROI/attribution methodologies across marketing channels (e.g., Promo Mix modeling, A/B testing, Customer Lifetime Value) to optimize investment strategies

Analyze omnichannel campaign and program data to identify areas of improvement, delivering actionable insights to enhance the HCP experience and optimize channel performance (e.g., customer journey analytics such as prescriber behaviors and channel interactions)

Partner with GCO to internalize and scale marketing analytics capabilities, optimize vendor strategies, and mentor junior analytics team members

Collaborate with Data Science and Artificial Intelligence (DSAI) teams to pull forward and automate programs (e.g., recommender models, promotional mix modeling)

Qualification

Marketing analyticsData analysisBusiness intelligence toolsLeadership experiencePythonRProject managementBusiness acumenStorytellingCross-functional collaboration

Required

Bachelor's degree, with a preference for a quantitative field

3+ years of experience at a pharmaceutical/biotechnology manufacturer or working in the biopharmaceutical industry

3+ years of analytics, statistics, or data science experience

Direct experience implementing BI visualization tools (PowerBI, Tableau, Qlik, MicroStrategy, etc.)

Deep marketing analytics experience, including omnichannel and campaign analytics, preferably including experience outside of pharma

Specialized, advanced technical skills (e.g., coding proficiency in Python or R for marketing analytics use cases)

Leadership experience managing cross-functional teams and overseeing project execution

Strong business acumen, including understanding of marketing data KPIs and investment optimization strategies

Strong storytelling skills with the ability to translate complex technical analyses into clear, actionable business insights

Preferred

Advanced quantitative or marketing analytics degree preferred

Expertise in at least one statistical/data analysis language (Python or R)

Experience working in Oncology

Experience with attribution modeling, customer journey analytics, and recommender systems

Project/program management expertise with demonstrated success leading complex initiatives across commercial and technical teams

Benefits

Short-term incentive bonus opportunity

Equity-based long-term incentive program (salaried roles)

Retirement contribution (hourly roles)

Commission payment eligibility (sales roles)

Qualified retirement program [401(k) plan]

Paid vacation and holidays

Paid leaves

Health benefits including medical, prescription drug, dental, and vision coverage

Company

AstraZeneca

Glassdoor4.1

AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.

Founded in 1999

Cambridge, Cambridgeshire, GBR

10001+ employees