ShipMonk · 4 days ago
Senior Brand Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expShipMonk is a growth partner for merchants, providing cutting-edge technology and a network of fulfillment centers. The Senior Brand Marketing Manager will lead the development and execution of the global brand strategy, ensuring consistent messaging and visual identity while driving brand awareness and customer loyalty.
E-CommerceLogisticsSaaSShippingSupply Chain ManagementWarehousing
Responsibilities
Define and evolve ShipMonk's brand vision, mission, and values
Develop and maintain comprehensive brand guidelines to ensure consistency across all channels (website, marketing materials, social media, etc.)
Conduct ongoing market research and competitive analysis to identify brand differentiation and evolution opportunities
Lead the planning and execution of integrated marketing campaigns across digital, social media, email, content, and events
Collaborate with the demand generation team to ensure campaigns effectively drive leads and support sales objectives
Partner with product marketing to develop compelling messaging and positioning for new product launches and features
Craft compelling brand narratives that resonate with target audiences and communicate ShipMonk's value proposition
Develop and manage the brand's voice and tone across all communication channels
Oversee the creation of high-quality content, including website copy, blog posts, social media content, case studies, and thought leadership pieces
Establish key brand metrics (awareness, consideration, customer satisfaction, etc.) and track performance
Analyze campaign results and leverage data-driven insights to optimize brand initiatives and maximize ROI
Stay informed about industry best practices and emerging trends in brand marketing
Work closely with the creative team, designers, content creators, and external agencies to execute brand initiatives
Build strong relationships with cross-functional teams, including sales, product, customer success, and operations
Qualification
Required
10+ years of progressive experience in brand marketing, with a proven track record of success in B2B technology or SaaS companies (experience in the logistics/e-commerce industry is a plus)
Deep understanding of brand strategy, messaging, and visual identity
Experience leading and managing high-performing marketing teams
Strong analytical skills with the ability to track key metrics, interpret data, and generate actionable insights
Excellent communication, presentation, and interpersonal skills
Proficiency in marketing automation platforms (e.g., HubSpot), Google Analytics, and A/B testing tools (e.g., Optimizely, VWO)
Experience with project management and workflow tools (e.g., Asana)
Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Preferred
Proven experience in brand management, preferably within the shipping, logistics, technology, or e-commerce industry
Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and transfer them into actionable steps
Experience working with consumer and B2B brands, ideally with exposure to the e-commerce or logistics sectors, ideally working with a 3PL
Comfortable providing creative feedback and managing feedback processes
Strong leadership presence, influential with a diverse group of stakeholders, and capable of creating buy-in across an interdisciplinary talent set
Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectations
Well-versed in all advertising mediums and their appropriate usage, including social media, display, SEO, SEM, audio, video, TV advertising, and mobile channels
Leverage research, analytics, and brand insights to optimize and improve creative performance
Demonstrated experience building personal knowledge of complex businesses and fostering comprehension and knowledge across one's team
Thrives in a fast-paced growth environment, is highly organized, detail-oriented, and can multitask
Company
ShipMonk
ShipMonk offers direct-to-consumer fulfillment and technology tools for e-commerce companies.
1001-5000 employees
H1B Sponsorship
ShipMonk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (9)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$365MKey Investors
Periphas CapitalSummit PartnersSJF Ventures
2021-01-27Private Equity· $65M
2020-12-02Private Equity· $290M
2018-10-29Series A· $10M
Leadership Team
Kevin Sides
Co-Founder/Chief Executive Officer
Jan Bednar
Founder & Board Member
Recent News
Seattle TechFlash
2025-08-21
2025-08-13
Company data provided by crunchbase