SmallBatch Pets · 5 days ago
E-Commerce & Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expSmallbatch Pets is seeking a detail-oriented and highly organized E-Commerce & Marketing Specialist to support their digital business. This role focuses on day-to-day execution and growth across e-commerce platforms, including Shopify, Amazon, and Chewy, while managing product setups, marketing campaigns, and website content updates.
Organic FoodPetRetail
Responsibilities
Manage product set-up, launches, and updates across Shopify, Amazon, Chewy, & Mapp Trap
Maintain product pages with accurate details, images, copy, and assets
Implement digital merchandising strategies including bundles, trial packs, and subscriptions
Update and optimize Amazon Brand Store and A+ content
Monitor consumer reviews, Q&A, and product content accuracy, flag issues or opportunities
Support marketing campaigns and promotions with accurate online product content
Partner with operations to ensure product availability, smooth transitions, and clear communication of updates
Track product performance metrics (sales, rankings, reviews, promotions) to support marketing and sales initiatives
Maintain consistent pricing across ecomm platforms and support IMAP (minimum advertising price) policy enforcement and flows
Own day-to-day product and content updates on the Smallbatch DTC website (Shopify), ensuring accuracy across SKUs, pricing, imagery, and descriptions
Build, update, and QA new product pages, collections, and PDP enhancements in support of launches, reformulations, and packaging updates
Support campaign execution by creating and updating landing pages for promotions, seasonal moments, education, and brand initiatives
Implement and maintain merchandising features including bundles, trial kits, subscriptions, and featured collections
Ensure website content reflects current inventory status, availability, and content
Conduct regular site audits to identify broken links, outdated content, inconsistencies, or UX issues and flag recommendations for improvement
Support SEO and on-site optimization by maintaining clean product data, metadata, and structured content
Maintain digital asset libraries (product photos, copy decks, sales sheets, etc.)
Maintain accurate product specifications, attributes, and images in internal databases, and retailer portals
Keep packaging and product change logs up to date and organized for internal visibility
Ensure product information is consistent across all platforms, distributors, and retail partners
Assist with digital advertising execution by providing accurate product data and content
Contribute to marketing projects with organized product data pulls, SKU lists, or content exports
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
2–4 years of experience in e-commerce, digital merchandising, or product information management
Strong skills in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs, managing large datasets)
Highly detail-oriented with strong organizational skills and the ability to manage many moving parts
Strong written communication skills and ability to maintain consistency across platforms
Preferred
1-2 years' experience with Shopify and Amazon Seller Central strongly preferred
Familiarity with Salsify or similar PIM systems a plus
Benefits
Fully remote role
Monthly wholesale allowance for dog food
Vacation & holiday benefits are available to applicable employees per the company handbook
Paid volunteer time per details listed in the employee handbook
401K Match
Comprehensive medical and dental insurance.
Company
SmallBatch Pets
SmallBatch Pets is a production company that provides organic dog frozen food, cat frozen raw, blends, treats, and supplements.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Steve Donzelli
Chief Executive Officer
Recent News
Company data provided by crunchbase