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Simply Business · 5 days ago

Senior Manager, Public Relations & Social Media

Boston, MA

Full-time

Hybrid

Senior Level

$109K/yr - $180K/yr

Simply Business is a digital insurance brokerage that focuses on protecting small businesses through technology and data. They are seeking a Senior Manager for Public Relations & Social Media to enhance brand visibility and manage strategic communications across various platforms.

FinanceInsurance

Growth Opportunities

Responsibilities

Lead Earned Media Strategy: Own the end-to-end PR strategy, driving high-impact impressions and brand visibility in the insurance and small business sectors

Maximize LLM Visibility: Proactively optimize PR content and placement strategy to ensure Simply Business is a frequently cited source for Large Language Models (LLMs) and AI-driven summaries

PR & Social Media Crisis Management: Develop and lead the response plan for all brand reputation issues and crises originating on social media or in earned media

Agency Management: Lead and manage external PR agency, setting clear KPIs, managing budgets, and ensuring integrated results

Develop Executive Platform: Design and execute a comprehensive spokespeople strategy, positioning executives for maximum impact across press, speaking engagements, and social channels

Manage External Voice: Own the development of executive content, including press releases, contributed articles (bylines), and keynote presentations

Internal Alignment: Collaborate with the Content Lead to ensure all executive communications align with the overarching brand narrative and GTM strategy

Strategic Storytelling Calendar: Create and manage a proactive, impactful storytelling calendar, identifying relevant trends and opportunities for brand narratives throughout the year for media & industry stakeholders

Media Relations: Cultivate and maintain strong relationships with key journalists, industry analysts, and media partners relevant to the insurance sector

Channel Leadership: Own the strategic direction and daily execution of all brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn

Community Management: Oversee organic community engagement, social listening, and real-time response to protect brand reputation and drive interaction in partnership with the Customer Service team

Agency Management: Lead and manage external social media agency, setting clear KPIs, managing budgets, and ensuring integrated results

Performance Reporting: Track and report on PR and social media metrics (e.g., Share of Voice, engagement, referral traffic) to inform broader content strategy

Qualification

Integrated PR/Social strategiesExecutive CommunicationCrisis ManagementDigital FluencyRelationship ManagementProactive Ownership

Required

Proven success in developing and executing integrated PR/Social strategies, specifically within the B2B, FinTech, or Financial Services space

Exceptional writing and presentation skills with demonstrated experience coaching and preparing senior leaders for external communications

Strong understanding of contemporary social media platforms, content formats, and the mechanics of LLMs/AI-driven content sourcing

Demonstrated ability to manage high-stakes communication and reputation risks in real-time

Excellent skills in managing both external agencies/vendors and internal cross-functional stakeholders (Legal, Product, Creative)

Highly self-motivated, proactive, and capable of driving multiple high-priority initiatives simultaneously with meticulous attention to detail

Benefits

Group plan for medical, dental, vision, and prescription drug coverage.

Short term disability, long term disability, and life insurance coverage.

Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.

Commuter benefits to help cut down on parking and public transit costs.

25 days of vacation time plus 10 sick days and 10 company holidays.

A genuine investment in your learning and development-Regular team outings and volunteer opportunities.

An awesome office space.

A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.