Digital Marketing Specialist jobs in United States
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Yogurtland · 1 week ago

Digital Marketing Specialist

positionFarmers Branch, TX
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
money$60K/yr - $65K/yr
date2+ years exp

Yogurtland is a rapidly growing Food & Beverage franchising company seeking a Digital Marketing Specialist. This role focuses on executing digital marketing strategies to enhance brand awareness and local store performance, requiring both creative and analytical skills.

Food DeliveryFood ProcessingOrganic Food

Responsibilities

Supports the execution of digital-first marketing strategies to drive brand awareness, online engagement, and local store performance
Actively leverages AI-powered tools to accelerate content production, automate workflows, and extract actionable insights from campaign data
Combines hands-on digital execution skills with national brand marketing experience
Brings a sophisticated understanding of how to scale campaigns while maintaining brand consistency across markets
May include additional marketing responsibilities beyond digital initiatives, based on evolving business needs

Qualification

Digital marketing experienceSocial media strategyDigital analyticsContent management systemsSEO/SEMEmail marketing platformsCreative production workflowsAI tools proficiencyBrand marketing experienceAnalytical skillsCommunication skillsProblem-solving skills

Required

Bachelor's or Master's degree in marketing, Digital Media, Communications, or related field
2–5 years of experience in digital marketing
Experience supporting or executing national brand marketing campaigns (retail, franchise, QSR, or CPG preferred)
Proficiency in social media strategy, digital analytics, and content management systems
Familiarity with SEO/SEM, email marketing platforms, and creative production workflows

Preferred

Experience in franchise or multi-location retail environments
Demonstrated use of AI tools in digital marketing workflows (portfolio examples welcome)
Understanding of how to localize national campaigns for regional/local market activation
Google Analytics, Meta Business Suite, or Google Ads certifications

Benefits

Medical, dental, and vision coverage
Retirement savings plan
Paid time off
Training
Mentorship
Opportunities to work on cross-department projects
A supportive environment that values innovation, teamwork, and diverse perspectives
Product discounts
Access to exclusive events
Additional incentives

Company

Yogurtland

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Since 2006, Yogurtland has been leading the frozen yogurt chain delivering over 200 handcrafted artisan flavors and providing fans an anytime treat for the whole family.
dateFounded in 2006
location
Middleton, Shropshire, GBR
people-size201-500 employees
web-link
http://www.yogurt-land.com/

Funding

Current Stage
Growth Stage
Company data provided by crunchbase