Pennant · 1 week ago
Social Media Manager
Eagle, Idaho
Full-time
Onsite
Mid Level
3+ years expPennant is a company focused on providing life-changing care through its services. They are seeking an experienced and strategic Social Media Manager to elevate brand awareness and support senior living and home health operations through effective organic social media strategies.
Responsibilities
Develop and support organic social media strategies that increase awareness, engagement, and consistency across Pennant and its affiliated senior living and home health and hospice operators
Serve as a primary point of contact for operations, providing hands-on guidance, best practices, and ongoing support that reflects Pennant’s locally led, service center supported model
Act as a subject matter expert for Facebook Business Manager, including page setup, access management, governance, and troubleshooting
Collaborate with internal teams and operators to plan, review, and optimize social content that aligns with Pennant brand standards and platform best practices
Support and manage social posting workflows using Birdeye
Track and analyze organic social performance, helping operators understand trends, opportunities, and actionable next steps
Train and empower operators on social media best practices, platform updates, and strategies that drive authentic community engagement
Ensure Pennant’s voice, tone, and visual standards are upheld while still allowing room for local personality and storytelling
Work closely with marketing, design, web, and leadership teams to ensure social efforts align with broader brand and growth initiatives
Qualification
Preferred
Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Minimum of 3–5 years of professional social media management experience, preferably supporting multiple brands or locations
Deep expertise in Facebook Business Manager
Strong understanding of organic social media strategy, community management, and platform best practices
Experience with social media management platforms such as Sprout Social, Birdeye, and Hootsuite
Ability to analyze performance metrics and translate data into clear, actionable insights
Excellent communication, organization, and relationship-building skills
Ability to manage multiple priorities while maintaining attention to detail
Benefits
Medical, dental and vision plans
Retirement savings opportunities through a 401(k)
Company match
Various other features
Free e-courses through our Learning Management System
Training sessions and seminars
Company
Pennant
At Pennant, we are driven by a simple truth: exceptional care begins with exceptional leadership.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Benjamin Hughes
CEO In Training
Brent Guerisoli
Chief Executive Officer
Company data provided by crunchbase