American Cancer Society · 1 week ago
Strategic Director, Entertainment Marketing
United States
Full-time
Remote
Director/Executive
$110K/yr - $133K/yr
7+ years expAmerican Cancer Society is working to end cancer as we know it, for everyone. The Strategic Director, Entertainment Marketing serves as the organization’s primary connector to the entertainment industry, using celebrities and influencers to elevate mission-driven campaigns, fundraising initiatives, and advocacy priorities.
GovernmentHealth CareMedicalNon Profit
Responsibilities
Develops and executes the organization’s entertainment marketing strategy to integrate celebrities and influencers in mission, fundraising, and advocacy campaigns, driving increased visibility and supporter engagement. (25%)
Provides strategic oversight of the organization’s external talent agency, guiding prioritization, talent matching, and partnership negotiations, while monitoring quality and performance. Develops and strengthens internal celebrity and influencer stewardship capabilities, building trusted relationships with key talent and industry stakeholders to advance mission goals. (20%)
Leads talent integration for key organizational events and media initiatives, collaborating with cross-functional teams to identify opportunities, craft creative approaches, and ensure seamless execution across in-person, digital, and broadcast activations. (15%)
Partners with Growth Marketing to optimize influencer and creator strategies using data-driven insights to identify talent, optimize social media reach, and measure performance across channels and campaigns. (10%)
Negotiates and manages contracts, rights, and legal compliance related to talent participation, ensuring appropriate use of likeness, intellectual property protections, and alignment with reputation and brand-risk guidelines. (10%)
Measures, analyzes, and reports on entertainment marketing performance, using data to inform talent selection, refine strategies, and demonstrate return on investment for mission and revenue outcomes. (10%)
Advises organizational leaders on entertainment trends and cultural insights, providing strategic guidance to enhance brand relevance, audience growth, and campaign impact. (10%)
Qualification
Required
Bachelor's Degree in Marketing, Communications, Public Relations, Business, or a related field
7-10 years of progressively responsible experience in entertainment marketing, talent management, or related fields, including experience managing external vendors or agencies
Proven ability to build and maintain high-profile relationships with talent, agents, and managers
Strong strategic thinking and creative problem-solving skills with the ability to connect marketing strategy to organizational goals
Excellent communication, negotiation, and presentation skills
Ability to analyze campaign performance and data to drive talent and influencer strategies
Proficiency in vendor/agency management and overseeing complex external partnerships, including contract negotiation
Ability to travel, when necessary, limited to external meetings and conferences
Preferred
Master's Degree in Marketing, Business, or Communications
Benefits
Generous paid time off policy
Medical, dental, retirement benefits
Wellness programs
Professional development programs
Company
American Cancer Society
American Cancer Society is a nationwide voluntary health organization dedicated to eliminate cancer in the United States.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2.71MKey Investors
Trumbull Memorial Health FoundationEG AmericaThe Milliken & Company Charitable Foundation
2025-07-08Grant· $0.01M
2024-11-13Grant· $0.02M
2024-08-27Grant· $0.65M
Leadership Team
Amy Deavitt
Cancer Control Strategic Partnerships Manager - 2019 CEO's Club
Bob Dickey
Chair of New England Chapter of CEO's Against Cancer
Recent News
2026-01-11
Company data provided by crunchbase