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Envista Holdings Corporation · 3 days ago

Marketing Manager, Events

United States of America, Georgia, Atlanta

Full-time

Onsite

Mid, Senior Level

$81K/yr - $122K/yr

5+ years exp

Envista Holdings Corporation is a company focused on dental imaging technologies, and they are seeking a Marketing Manager, Events to lead their events strategy across North America. The role involves designing and optimizing events to drive pipeline growth and generate high-quality marketing qualified leads (MQLs) through effective collaboration with various stakeholders.

DentalMedical Device

Responsibilities

Develop and manage DEXIS’s North America event strategy focused on net‑new pipeline growth, MQL generation, and sales enablement

Lead the end‑to‑end planning and execution of regional and national tradeshows, and customer events

Build event experiences that drive deeper engagement through interactive education, live demos, hands‑on environments, and immersive content

Own event journey design that moves prospects from awareness to conversion with clear CTAs, lead capture methods, post‑event workflows, and targeted nurture paths

Establish event‑specific lead‑gen and MQL targets; track, analyze, and optimize performance

Partner with Marketing Operations to ensure accurate lead capture, tagging, routing, and follow‑up

Develop pre‑event and post‑event campaigns to increase attendance, accelerate follow‑up speed, and improve conversion rates

Manage all event logistics: booth build‑outs, vendor relationships, equipment, shipping, staffing models, and onsite execution

Optimize budget planning and vendor management for maximum ROI

Maintain a comprehensive event calendar and ensure timely communication with internal and external stakeholders

Collaborate with Sales, Product Marketing, Regulatory, and Legal to build compliant and high‑impact event content

Support Sales with training, briefing, playbooks, and onsite enablement

Work closely with the Clinical Events and Strategic Partnerships Marketing Manager when appropriate to coordinate speakers, panelists, and other event-related collaborations

Evaluate event performance using data and insights; drive improvements in customer experience, MQL quality, and ROI

Leverage technologies like CVENT to streamline workflows and elevate event quality

Qualification

Event strategy developmentMQL generationCVENT expertiseStakeholder communicationProject managementHealthcare experienceVendor managementBudget planning