Computershare Canada · 13 hours ago
Director, Marketing Engagement and Growth
51 West 52nd Street, New York, NY, 10019, US
Full-time
Hybrid
Senior Level, Lead/Staff
$150K/yr - $180K/yr
10+ years expComputershare is a global leader in financial administration with over 12,000 employees across more than 22 countries. They are seeking a Director of Marketing Engagement and Growth to translate business plans into comprehensive marketing programs that drive client engagement and organic growth. The role involves managing strategic growth programs, creating value propositions, and executing marketing strategies to enhance client relationships and business outcomes.
Financial Services
Responsibilities
Building the marketing strategy and execution plans for future client engagement and growth, aligned with business stakeholder objectives, developing strong value propositions, messaging and segmented marketing programs based on a solid understanding of the transfer agency and governance business, the competitive and industry environment, and target audience segment needs
Creation of segmented/sub-segmented marketing plans (including account-based marketing), sales enablement tools (collateral, videos, communications, and other), developing impactful content and topic ideas to fuel thought leadership and touch points, and building integrated cross-channel marketing campaigns to amplify positioning and drive deep and ongoing engagement across a long sales cycle/buyer journey with future clients across key channels (digital, social, search, events, PR) – working in close coordination to direct and influence marketing centers of excellence including content, delivery and integrated campaign marketing teams
Ability to leverage marketing best practices and leading-edge techniques to drive sustained engagement over lengthy sales cycles and a complex buyer journey with multiple stakeholders and influencers, and as part of a relationship led business development process closely aligned with business development teams
Develop marketing strategy and plans for business solution/segment that generate awareness, engagement, business growth, and retention
Create comprehensive strategic marketing programs for “future clients” to drive switch wins and takeaway business from competitors through differentiation and engagement across a long and complex sales cycle/buyer journey
Translate business strategies and priorities into marketing plans and execution
Lead the development of go-to-market programs to differentiate our integrated Transfer Agency capabilities offer, including new innovation as Computershare builds a market-leading modern transfer agency experience (e.g., existing and new solutions and capabilities); develop collateral, sales enablement, content/thought leadership, and integrated cross-channel promotional strategy and campaigns. Leverage marketing best practices on driving sustained engagement over lengthy sales cycles and as part of a relationship led business development process
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
10-15+ years of B2B marketing experience
Track record of driving engagement and business results through building strategic and tactical B2B marketing programs and campaigns, with strong understanding of how to target B2B buyers across segments
Experience in marketing financial services and / or complex services solutions
Strong written and verbal communication skills, with the ability to tailor messaging for different audiences, track record in developing differentiated value propositions
Hands-on experience with digital marketing channels (social, web, email), content strategy, and campaign execution
Hands-on fluency in marketing analytics, ABM and CRM systems, and performance reporting
Self-starter comfortable working across cross-functional teams and managing competing priorities and diverse set of stakeholders; exceptional project management skills
Preferred
Master's Degree
Experience with issuer / TA/governance / capital markets ecosystem and solutions
Experience in a leadership role
Benefits
Paid parental leave
Flexible working
Health and well-being rewards that can be tailored to support you and your family, including paid time off, observed holidays, medical, dental and vision plans
401k matching
Tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
Short and long-term disability benefits
Life insurance
Supplemental life insurance
Company
Computershare Canada
Computershare (ASX: CPU) is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation and stakeholder communications.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase