This job has closed.

American Eagle Outfitters Inc. · 6 days ago

Social Media Coordinator

New York, NY, United States

Full-time

Hybrid

Entry Level

1+ years exp

American Eagle Outfitters, Inc. is a youth culture brand seeking a Social Media Coordinator to join their dynamic team. This role focuses on community engagement, content support, and performance insights across various social media platforms, aimed at connecting with the audience through engaging interactions and timely content.

Fashion

H1B Sponsor Likely

Responsibilities

Manage daily interactions across AE’s social platforms, Instagram, TikTok, Facebook, Pinterest, Threads, YouTube, Snap and more. Respond to tags, comments, and UGC to cultivate brand love while maintaining a witty, Gen-Z-aligned voice. Share audience sentiment and key insights with the broader team to inform strategy

Assist with planning, scheduling, and posting content; help pivot in real time based on trends and performance. Support in creating static and video by attending IRL events and capturing in store content

Track weekly metrics, highlight wins and opportunities, and share data-driven recommendations to refine strategy

Work with Paid Social, PR, and Influencer teams to ensure campaign alignment and support execution needs

Stay plugged into Gen-Z culture, emerging memes, and platform updates—sharing insights and ideas during brainstorms

Provide occasional social support during key brand moments, which may include evenings or weekends

Qualification

Social Media ManagementContent CreationCopywritingData AnalysisTrend SpottingPowerPointExcelGoogle SlidesGoogle DocsTeam Collaboration

Required

Bachelor's degree, or equivalent experience

1–2 years of relevant experience in social media, digital marketing, or content creation

Familiarity with TikTok, Instagram, and short-form video trends, plus a curiosity to learn more

Strong copywriting and communication skills; ability to write in a sharp, Gen-Z-friendly voice

Organized, detail-oriented, and able to juggle multiple tasks at once

A team player with a proactive attitude and passion for youth culture

Proficiency in PowerPoint, Excel, Google Slides, and Google Docs

Preferred

Experience using social media management platforms (like Dash Hudson, Monday.com, etc.)

Benefits

Generous employee discount

Summer Fridays

Casual dress code

Hybrid schedule

FOMO events (Exciting company-wide events)

Health care benefits (including medical, vision, and dental)

Wellness benefits

401(k) retirement benefits

Life and disability insurance

Employee stock purchase program

Paid time off

Paid sick leave

Parental leave and benefits

Discretionary bonuses and other incentives

Company

American Eagle Outfitters Inc.

Glassdoor3.6

AEO is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products

Founded in 1977

Pittsburgh, Pennsylvania, USA

10001+ employees

https://www.aeo-inc.com/

H1B Sponsorship

American Eagle Outfitters Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (43)

2024 (35)

2023 (36)

2022 (41)

2021 (32)

2020 (43)