Genentech · 1 week ago
Executive Director, Targeting, Optimization & Measurement Product Suite
South San Francisco, CA
Full-time
Onsite
Director/Executive
$228K/yr - $422K/yr
15+ years expGenentech is dedicated to improving patient outcomes and solving complex healthcare challenges. The Executive Director of Targeting, Optimization, and Measurement will set the strategic direction for a portfolio of digital products that enhance customer engagement and measurement strategies, while leading a high-performing team to drive business impact.
BiotechnologyLife ScienceManufacturing
Responsibilities
Define and execute the end-to-end strategic roadmap for the Targeting, Optimization, and Measurement products, overseeing the full product lifecycle from incubation to sunsetting
Manage long-term investments and resource allocation, collaborating with other Suite Leads to balance trade-offs across the analytics portfolio
Ensure products are designed for scalability across the portfolio, maintaining alignment with Roche Digital Technology (RDT) and the business
Partner with Customer Engagement, Marketing, and Analytics teams to streamline segmentation, targeting, call planning, field effectiveness, and channel measurement analytics and reporting while prioritizing high-impact use cases
Collaborate with Data Science to integrate machine learning and AI solutions into the analytics product suite
Design measurement strategies for campaign effectiveness and marketing ROI, partnering with Marketing and Digital Experience teams to optimize customer engagement
Serve as the primary champion for the suite, articulating value to senior stakeholders and fostering a culture of innovation and accountability
Lead structured change management and adoption strategies in partnership with Activation teams to ensure products are successfully integrated into business workflows
Establish and track KPIs, efficiency gains, and business impact metrics to validate product performance
Drive alignment across Commercial, Medical, and Access (CMG) to refine roadmaps based on evolving business trends and requirements
Ensure all product activities comply with enterprise standards, legal regulations, and policy frameworks
Attract, lead, and mentor a high-performing team, fostering a culture of engagement, career growth, and performance excellence
Qualification
Required
Bachelor's degree in quantitative, scientific, engineering, or technical discipline required
15+ years of experience in customer or product-focused roles, with a strong emphasis on targeting, segmentation, next best action, operational efficiency, performance tracking, and/or business optimization, with a minimum of 6+ years in the pharmaceutical, biotech, or digital health space
Proven ability to own and manage the full product lifecycle, including visioning, roadmap creation, execution, and impact measurement
Understanding of how to design and evolve user & customer-centric experiences to drive customer satisfaction
Excellent communication and stakeholder management skills, with demonstrated success in facilitating cross-functional collaboration
Proven success in building and scaling analytics platforms or products (dashboards, modeling pipelines, tools) and deploying at enterprise level
Deep expertise in field analytics (e.g., targeting and call planning optimization, next best action, sizing, field effectiveness analysis and performance reporting)
Extensive experience in marketing ROI measurement and optimization (e.g., marketing mix modeling, channel mix optimization, resource allocation)
Proven track record of driving change management and user adoption in complex matrixed environments
Extensive experience working with data science, machine learning, and AI teams and supercharge analytics capabilities and impact
Experience working in a standard DevOps agile setting or bringing agile best-practice mentorship to the team
Strong large team leadership and management abilities, with experience in coaching, developing, and inspiring diverse talent
Preferred
Advanced degree preferred
Experience in media (paid, owned, earned) analytics and digital analytics is a plus
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.
Company
Genentech
Genentech is a biotechnology research company that specializes in genetic testing and personalized medicines.
10001+ employees
H1B Sponsorship
Genentech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (148)
2023 (150)
2022 (178)
2021 (121)
2020 (158)
Funding
Current Stage
Public CompanyTotal Funding
unknown2009-03-26Acquired
1999-07-20IPO
1976-01-01Series Unknown
Leadership Team
Ashley Magargee
Chief Executive Officer
Michael Laird
Vice President, Global MSAT Drug Substance Biologics Technology and Commercial Products Support
Recent News
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2026-01-21
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