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EverTrue · 4 days ago

Director, Brand & Storytelling

United States

Full-time

Remote

Director/Executive

$120K/yr - $130K/yr

8+ years exp

EverTrue is the leading advancement intelligence and donor engagement platform, empowering educational institutions and non-profit organizations. The Director of Brand & Storytelling will own and evolve the brand's positioning, messaging, and visual identity, ensuring clarity and consistency across all touchpoints while leading creative initiatives and collaborating with various teams.

AnalyticsMobileNon ProfitSaaSSoftwareWeb Hosting

Comp. & Benefits

Responsibilities

Own and evolve EverTrue’s brand positioning, messaging, and visual identity to ensure clarity, consistency, and differentiation across all touchpoints

Set annual editorial themes and content priorities that support company goals and strengthen our brand narrative

Lead creative and content planning cycles, managing prioritization, timelines, and workflows across brand initiatives

Review, refine, and approve major brand-facing assets to ensure a high bar for quality, consistency, and impact

Partner closely with Product Marketing to align product messaging with the broader brand story

Collaborate with Growth and Marketing partners to support integrated campaigns and creative strategy

Coach, develop, and inspire the Brand team to elevate craft, execution, and overall impact

Create brand experiences that are memorable, engaging, and reflective of the pride our customers feel in their work

Qualification

B2B marketing experienceBrand strategyCreative leadershipCross-functional influenceVisual identityContent planningStorytellingCustomer impactTeam leadershipCollaboration

Required

8+ years of B2B marketing experience, with deep expertise in brand strategy, messaging, and creative leadership

Owned or meaningfully evolved a company's brand, narrative, or market positioning, and are comfortable setting direction and making brand decisions

Exceptional storyteller and writer who can influence cross-functionally and guide narrative and creative decisions with clarity and confidence

Experience leading small creative teams and directing creative and editorial work across channels, partnering closely with Product, Sales, and Marketing

Highly strategic and visually fluent, with a strong ability to connect brand and storytelling work to GTM strategy, awareness, and pipeline outcomes

Thrive in environments where clarity, creativity, collaboration, and customer impact drive the work forward