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Leadec · 1 day ago

Lead Generation Specialist

United States

Full-time

Hybrid

New Grad, Entry Level

Leadec is seeking a Marketing Lead Generation Specialist to support their North America sales and marketing team. The role involves prospecting, nurturing, and developing sales leads for on-site manufacturing services, while building relationships and documenting outreach efforts.

AerospaceAutomotiveConsumer GoodsFood and BeverageIndustrial AutomationIndustrial Engineering

Responsibilities

Demonstrates the values and business principles of Leadec

Always works safely

Use various tools such as LinkedIn Sales Navigator, ZoomInfo, and others to find and contact potential sales leads meeting certain defined criteria

Cold call/email leads as assigned, develop and implement an outreach plan to introduce Leadec to potential leads. Build relationships with prospects and qualify leads for handoff to sales staff

Document outreach using Salesforce & HubSpot, meeting monthly KPIs

Support marketing team on trade show execution and lead capture onsite shows; develop a lead nurturing strategy for follow up on marketing leads

Conduct research as needed on viable target companies based on industry targets

Support sales excellence team on data quality projects in Salesforce as well as information gathering for sales opportunities; reporting in sales meetings as needed

Networking participation in relevant associations/organizations for lead generation

Assist with the development and review of sales presentations before they are seen by the customer

Adhering to and supporting all EHS and Quality objectives, in accordance with ISO 14001, 45001 and 9001, respectively

All other duties as assigned by Leadec manager

Qualification

Sales lead generationSalesforceLinkedIn Sales NavigatorZoomInfoMicrosoft OfficeCustomer Service OrientationSelf-ManagementMotivating & Developing PeopleCommunication SkillsProblem SolvingAdaptabilityOpen Communication