MRO · 1 day ago
Strategic Development Representative
Norristown, PA
Full-time
Hybrid
New Grad, Entry LevelMRO is seeking a Strategic Development Representative to be a key member of their revenue team, serving as the first point of contact with clinic and hospital leaders. The role involves generating leads, engaging potential partners, and supporting the sales pipeline for the Provider line of business.
AccountingComplianceHealth CareInformation TechnologySecuritySoftware
No H1B
Responsibilities
Generate new leads for our Provider market through strategic outreach via phone, email, and social media
Engage clinic and hospital leaders with compelling messaging that sparks interest in MRO’s offerings
Qualify interest and intent, assessing alignment between both clinic and hospital needs and our solutions
Schedule discovery calls between key decision-makers and our sales representatives
Collaborate with Lead SDR, Sales, Marketing, and Operations to prioritize outreach and refine strategy
Stay current on healthcare trends, product updates, and quality regulations to add value in early conversations
Track activities and outcomes in HubSpot and Salesforce, ensuring accurate pipeline documentation
Continuously refine messaging and outreach tactics to increase conversion and engagement
Support targeted campaigns and initiatives aligned with the MROs Provider strategy
As a growth organization, roles and responsibilities often evolve and adapt over time. As such, this job description may not comprehensively account for future activities, responsibilities, and priorities—these may evolve right along with us!
Qualification
Required
Experience in healthcare, sales, account management, or a client-facing role
Strong interpersonal and communication skills—written and verbal
A strong communicator who thrives on human connection and is energized by conversations with healthcare leaders
Comfort with high-volume outbound outreach and a willingness to pick up the phone and engage
Resilient and self-motivated—you can handle rejection and bounce back quickly
Driven by impact and growth—you're excited to help clinics and hospitals improve patient care through smarter use of data
Ability to work independently while collaborating cross-functionally with multiple teams
Curious, coachable, and enthusiastic about learning new skills and systems
Proficiency with Microsoft Office 365 (Outlook, Excel, Teams, etc.)
Bachelor's degree or equivalent
Willingness to travel up to 10% for team meetings
Legally able to work in the United States without sponsorship
Preferred
Familiarity with CRM and Marketing systems such as Salesforce, HubSpot, and ZoomInfo, or similar CRM tools
Background in Provider market space, healthcare technology, data services, or hospital quality improvement programs
Company
MRO
Mro is a leader in disclosure management and health information exchange.
Founded in 2002
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-10-30Series Unknown
2014-09-29Private Equity
Leadership Team
Jason Brown
CEO
Frank Jackson
SVP Clinical Quality & Payer Solutions
Recent News
Precedence Research
2025-11-21
2025-08-15
Company data provided by crunchbase