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Alchemer · 1 day ago

Demand Generation Marketing Manager

United States

Full-time

Remote

Mid Level

$100K/yr - $115K/yr

3+ years exp

Alchemer is a powerful survey and data insights platform that empowers business professionals to make informed decisions. As the Demand Generation Manager, you will design and execute B2B integrated marketing programs to generate qualified leads and accelerate revenue, collaborating closely with sales and product marketing teams.

ComputerConsultingData Collection and LabelingSoftware

Comp. & Benefits

No H1B

Responsibilities

Define campaign strategy, goals/objectives, outline campaign messaging template, and identify key assets to promote

Develop and execute integrated demand generation campaigns that drive pipeline growth across Alchemer’s core verticals, products and key growth initiatives

Collaborate with product marketing, sales, and customer success to identify audience segments, ideal customer profiles (ICP), and value- based campaign messaging

Create, launch, and optimize the assets for multi-channel programs including emails, landing pages, and other campaign elements that are used to drive MQL volume and quality

Collaborate with content marketing team on social media and webinars

Enable and launch campaigns internally to sales and CSMs

Align with Digital Marketing Manager on digital advertising and paid media including A/B test messaging, creatives, CTAs, and channels to optimize and improve conversion rates and ROI

Own prospect nurture strategy in alignment with sales

Track and report on campaign key performance indicators (KPIs) including MQLs, SQLs, MQL-to-SQL conversion rates, and channel spend

Partner with Marketing Operations to ensure lead data accuracy, proper funnel tracking, and attribution reporting across campaigns

Provide regular performance updates, insights, and recommendations to sales and executive stakeholders

Leverage marketing automation (Pardot), CRM (Salesforce), and analytics tools (e.g., GA, attribution platforms) to build, execute, and optimize programs

Manage program budgets, negotiate with vendors, and evaluate new tools and technologies that drive greater marketing effectiveness

Qualification

B2B demand generationMarketing automationEmail marketingMulti-channel campaignsCRM (Salesforce)Analytics toolsCampaign planningCross-functional alignmentA/B testingLead nurturingCustomer empathy