Mekanism · 1 week ago
Associate Vice President, Digital (North America)
San Francisco, CA
Full-time
Onsite
Director/Executive
$150K/yr - $155K/yr
8+ years expMekanism is a full-service modern agency known for its innovative approach to brand building. The Associate Vice President (AVP), Digital will lead the strategy and execution of digital media initiatives for major clients, ensuring high-quality performance and driving business growth.
AdvertisingContent Creators
Responsibilities
Lead Digital Strategy: Develop and champion comprehensive digital media strategies across all paid channels (including Display, Video, Search, and Social Media) for a portfolio of major Mekanism clients in the US and Canada
New Business Pitch Leadership: Serve as a lead strategist and presenter for new business pitches, crafting compelling, customized, and innovative digital media proposals
Client Consultation: Serve as a trusted strategic partner to senior-level clients, presenting digital strategies, performance analyses, and thought leadership with clarity and executive presence
Drive Digital Vision: Act as the agency's definitive voice on the evolving digital media landscape, contributing to thought leadership, defining and optimizing our service models, and collaborating with other agency leads to build consistency in our offering and processes
Business Growth: Identify and pursue new revenue opportunities with existing and prospective clients, contributing to the agency's overall growth targets
Flawless Campaign Launch: Oversee and ultimately own the precision of all campaign launches, ensuring strict adherence to media plans, technical specifications, tagging requirements, and budget pacing across all digital platforms, with a critical focus on paid social media
Technical Compliance & QA: Direct and implement robust Quality Assurance (QA) protocols for all creative assets, tracking links, ad placements, and media buys prior to activation to eliminate errors and ensure maximum data integrity
Performance Oversight & Optimization: Ensure all digital campaigns are executed flawlessly, on time, and within budget, consistently meeting and exceeding client KPIs (e.g., ROI, engagement, conversion). Lead the team in proactive, real-time optimization efforts based on performance data
Budget Management: Maintain rigorous control over campaign spend, reconciliation processes, and forecasting to ensure 100% budget accuracy and client confidence
Data-Driven Decisions: Direct the team in utilizing advanced analytics tools to track campaign performance, derive actionable insights, and develop sophisticated attribution models
Innovation & Testing: Champion a culture of test-and-learn, pioneering new ad formats, targeting capabilities, and beta programs, particularly across social platforms
Team Development: Lead, mentor, and manage a team of digital specialists across the main digital media channels, instilling a commitment to execution excellence and fostering a high-performance, collaborative environment
Cross-Functional Collaboration: Partner effectively with creative, analytics, planning, and business leadership teams to ensure integrated, holistic campaign strategies and seamless implementation
Act as a key contributor to the business unit's success, with input and ownership on topics such as team structure, operational decisions, and team FTE management
Qualification
Required
8+ years of progressive experience in Digital media, with a significant focus on strategy, execution, and operations, preferably within a media or advertising agency
Demonstrated success leading strategic responses and presentations for competitive New Business Pitches
5+ years of direct team leadership and people management experience
Proven track record of success in managing multi-million dollar digital budgets and delivering measurable results for large, complex clients
Deep expertise in the US media market and a strong understanding of current media trends, privacy regulations, and platform governance
Exceptional ability to articulate complex strategies in a clear, compelling, and persuasive manner, especially in high-pressure new business and client review settings
Demonstrated ability to lead complex, cross-platform media implementations, managing technical dependencies, budgets, and deadlines with zero tolerance for error
Expert-level knowledge of all major social media ad platforms, DSPs, other ad platforms, including their ad operations interfaces, tracking mechanisms (e.g., pixels, APIs), and campaign setup best practices
Exceptional ability to synthesize complex data into clear, strategic narratives and present compelling recommendations to executive stakeholders
Company
Mekanism
Mekanism and they are a full service creative and marketing agency focusing on integrated advertising.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-06-16Acquired
Leadership Team
Jason Harris
Co-Founder & CEO
Recent News
Company data provided by crunchbase