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Bask and Lather Co · 4 days ago

Influencer & Affiliate Marketing Manager

New York, United States

Full-time

Onsite

Mid Level

$80K/yr - $90K/yr

3+ years exp

Bask & Lather Co. is a fast-growing haircare brand dedicated to restoring crowns and confidence. The Influencer & Affiliate Marketing Manager will be responsible for developing and executing the affiliate and influencer marketing strategy, managing relationships, and tracking campaign performance.

Consumer GoodsCosmeticsE-Commerce

Responsibilities

Manage and grow the affiliate programs, including onboarding, performance tracking, and payout coordination

Lead outbound affiliate recruitment to identify aligned creators, customers, and niche partners

Oversee all affiliate channels, optimizing for visibility and conversion

Source and vet influencer partners that align with Bask & Lather’s mission and audience

Draft and manage influencer briefs, set deliverables, and maintain organized communications

Coordinate product shipments for influencer campaigns and sample requests

Track deliverables, content usage rights, and deadlines to ensure consistent output and ROI

Execute collaborations and affiliate recruitment campaigns to grow share of voice

Develop and update promotional marketing pages (e.g., affiliate landing pages, campaign info hubs)

Collaborate with social and content teams to amplify influencer-created content across platforms

Manage sample stock inventory and fulfillment for affiliate and creator programs

Work cross-functionally with operations to ensure timely delivery of PR and content kits

Qualification

Affiliate marketingInfluencer marketingTikTok programsCampaign managementCommunication skillsProactive attitudeOrganizational skillsAttention to detail