Nord Anglia Education · 19 hours ago
Director of Admissions & Marketing
New York, United States
Full-time
Onsite
Director/Executive
7+ years expNord Anglia Education is the world’s leading premium schools organisation, and they are seeking a Director of Admissions & Marketing for their New York school. The role involves driving student enrollment and ensuring an exceptional experience for families throughout their journey with the school.
AssociationCorporate TrainingEducationHigher Education
Responsibilities
You’ll understand the importance of having a great MAC (Marketing, Admissions and Communications) plan - it’s integral to what we do - but you’ll see the value in being flexible, to adapt and pivot to meet school needs
You’ll: • Work with your Senior Leadership and Regional Office colleagues to set the strategic MAC direction for the school, covering admissions, brand, communications, digital, marketing and research requirements
Manage your MAC budget to deliver maximum value
Maintain up-to-date knowledge of your market, competitors, and audiences, to give your school a commercial advantage
Oversee data integrity through CRM and compliance with group data rules, so school and group forecasting is built on a rock-solid foundation
Ensure accurate forecasting for the year(s) ahead, using all the data available to you and keeping in regular contact with pipeline contacts
Stay up to date with new trends and developments in sales, marketing and communications to keep innovating
Develop your school’s brand positioning, to ensure that your offering is differentiated in market to drive greatest enrolment
Delivery and performance against school MAC Plans
Schools and Regional Office feedback
Campaign metrics
SalesForce CRM data
You’ll use data and insights to ensure that MAC tactics are helping to drive enrolment performance across the school
You’ll: • Focus activity on driving enquiries, and converting those enquiries through to enrolment
Ensure that each year re-enrolment numbers are as good as they can be, through proving a fantastic in-school MAC experience to families
Analyse the wide raft of data at your disposal to test and learn from the school’s brand, communications, enrolment, and marketing activities, and use insights to inform decision-making
Use Salesforce (CRM) to efficiently manage your enrolment pipeline, and ensure user adoption across your team
Track team performance through CRM and other KPI metrics to identify opportunities
Be a key advisor to the school Senior Leadership Team on the interpretation of relevant market research (brand equity, parent satisfaction, mystery shop, and market share) and guide action plans for whole school improvement
Enquiry volume
Conversion rates (Enquiry-Starters)
Re-enrolment Rates
Delivery and performance against school MAC Plans
Schools and Regional Office feedback
Campaign metrics
Training feedback
Reflecting a ‘first class, every time’ focus on delivery and leadership of often complex projects
You’ll: • Lead the development and execution of best practice throughout the entire Family Experience Journey, and work collaboratively with teachers, administrative staff and other colleagues to ensure the whole school embraces the need for a world-class experience, every single day
Ensure every family receives a highly personalised visit experience – physically and/or virtually
Ensure a seamless digital experience for families, working closely with regional and central digital colleagues
Recruit and develop a school MAC team, coaching them to aim for execution to the highest standards of every aspect of the school’s admissions, brand, communications, digital, marketing and research tactics
Put creativity at the heart of your MAC activities, to develop a successful commercial approach within your market
Ensure that every aspect of the school adheres to school Visual Identity and Tone of Voice guidelines – and that it emulates key messaging
Delivery and performance against school MAC Plans
Schools and Regional Office feedback
Campaign metrics
SalesForce data
Providing an outstanding mix of judgement and delivery skills to strengthen our reputation
You’ll: • Be a key voice in defining a distinctive and consistent brand for the school, one which will resonate across your market and target audiences
Bring the school’s story to life. Working with your Regional and Central MAC colleagues, you will lead the development and execution of the school’s brand framework, visual identity and tone of voice across all media
Lead the development of, and compliance with, school MAC procedures which adhere to group policies and local regulatory requirements (e.g. admissions guidelines, marketing consents, etc.)
Create and oversee improvements in parent, staff and other stakeholder communication and get involved in crisis and issues communications, to helping your Principal make the right decisions on stakeholder communications
Develop external networks (feeder schools, embassies, agents, etc.) to build awareness of the school and target new enrolment opportunities
You’ll own your career at Nord Anglia, starting with being a lifelong learner for your own professional development
Find new ways to develop your skills for your job, but you’ll also learn more about our other MAC functions too
You’ll make sure you’re always working across the MAC and wider teams to share insights, offer advice and support and ultimately drive a collaborative way of working
You’ll share what you learn with your team-mates too, so you’re always passing your knowledge on
Qualification
Required
Degree educated
At least seven years' demonstrable experience in brand-building, sales and/or marketing roles, ideally in service delivery roles
Strong leadership skills and a proven ability to manage and coach a team to achieve business objectives
Superb project management skills and know how to mobilise efforts to launch successful initiatives
Natural communicator, adept at building relationships and influencing outcomes at all levels, both inside and outside the organisation
Experience of capturing and analysing data, and using it to come up with actionable insights
Digitally savvy, able to make a positive contribution to the school's digital footprint of owned, earned and paid media
Company
Nord Anglia Education
Nord Anglia Education is a premium schools organisation that delivers high quality education through a personalized approach.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
EQT
2025-03-20Private Equity
2025-03-20Acquired
2014-03-26IPO
Leadership Team
Philippe Lagger
Chief Corporate Development Officer
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