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Spring Fertility · 1 day ago

Director of Growth Marketing

New York City, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$150K/yr - $220K/yr

5+ years exp

Spring Fertility is a rapidly growing fertility group committed to providing patient-centric care. The Director of Growth Marketing will lead multi-channel paid marketing efforts to drive patient acquisition and optimize performance marketing while managing a high-performing marketing team.

Health CareInformation TechnologyMedical

Responsibilities

Execute and optimize multi-channel acquisition campaigns across Meta, Google, YouTube, TikTok, and emerging channels

Monitor CAC, CTR, CVR, and ROAS at the channel and campaign level; deliver clear performance insights and recommendations

Develop and implement A/B tests to improve messaging, targeting, landing page conversion, and patient journey touchpoints

Coordinate on SEO strategy and roadmap, driving traffic growth and conversion and utilizing insights to improve paid marketing efforts

Strategize on campaigns and experiments to connect paid marketing initiatives to lifecycle marketing efforts

Collaborate cross-functionally with content, design, marketing analytics, supply and demand, product, and clinical to ensure campaigns align with patient needs, funnel performance goals, and partner requirements

Own agency and vendor relationships to ensure timely execution and performance optimization

Manage, mentor, and develop two Senior Managers who will build and lead their own teams

Coach Senior Managers as they transition into people leadership roles, providing guidance on team building, performance management, and strategic planning

Foster a culture of experimentation, accountability, and cross-functional collaboration across the growth marketing team

Conduct regular 1:1s and team meetings to align on priorities, remove blockers, and drive professional development

Partner with Senior Managers to ensure content and events strategies amplify and integrate with paid acquisition efforts

Qualification

Growth MarketingPerformance MarketingDigital MarketingPaid CampaignsPeople ManagementData AnalysisSEO StrategyCoachingCross-functional CollaborationTeam LeadershipCommunication

Required

5–8 years in growth, digital, or performance marketing roles - DTC environments; ideally with experience in highly regulated industries, such as healthcare

2+ years of people management experience, with demonstrated success developing individual contributors into managers or leading managers of managers

Hands-on experience developing, launching, and optimizing paid campaigns across Meta, Google, YouTube and TikTok

Fluency in core metrics like CAC, LTV, CTR, CVR, ROAS, and a strong understanding of attribution models

Comfort managing external vendors or agencies to execute against KPIs

Proven ability to build collaborative, high-performing teams and create growth opportunities for direct reports