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DreamWorks Animation · 3 days ago

Sr. Analyst, Audience Growth

30 Rockefeller Plaza, New York, NEW YORK

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $85K/yr

3+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Sr. Analyst, Audience Growth to drive incremental revenue and value to audiences across NBC News, focusing on audience monetization through paid media strategy and managing partnerships.

AnimationFilmMedia and Entertainment

Growth Opportunities

Responsibilities

Own paid media performance tracking in partnership with external vendors

Ability Own in-house affiliate and branded partnerships paid media campaigns

Support Audience team in technical integrations, including CRM, CAPI (Meta/Google), CDP (e.g. mParticle), MMP (e.g. Kochava), etc

Manage paid media operations, including internal/external stakeholder management, reporting, content analysis, and ad creative quality assurance

Partner with manager on managing and optimizing a robust paid media budget

Foster strong relationships and trust across the Commerce and Digital team key stakeholders, including Editorial, Partnerships, Product, and Analytics

Partner with Commerce Editorial and Commerce Partnerships teams to operationalize campaigns that drive a positive ROI

Track and submit invoices from vendors

Qualification

Digital performance marketingFacebook Ads ManagerGoogle AdsAffiliate marketingE-commerce metricsQuantitative skillsAI in enterpriseCross-functional collaboration