Marqeta · 6 days ago
Demand Generation Director
United States
Full-time
Remote
Lead/Staff, Director/Executive
$187K/yr - $275K/yr
12+ years expMarqeta is a company focused on demand generation within the fintech sector, and they are seeking a Director of Demand Generation to lead their global efforts. The role involves crafting and executing strategies to attract and convert enterprise prospects, while also overseeing a team of demand generation and digital experts.
Credit CardsCryptocurrencyDebit CardsFinTechPayments
Responsibilities
Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets
Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs
Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations
Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs
Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage
Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up
Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion
Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement
Qualification
Required
12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role
Extensive experience in fintech, payments, embedded finance, or financial services
Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization
Demonstrated success owning pipeline targets, with a track record of delivering scalable growth
Experience managing and developing multi-function, global teams
Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)
Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners
Strong strategic communication and influencing skills
Benefits
Multiple health insurance options
Flexible time off – take what you need
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Free therapy sessions, financial and professional coaching, and legal advice
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development
Through Flex First, the freedom to live and work wherever you and your family thrive
Company
Marqeta
Marqeta is a card issuing platform that provides infrastructure and tools to help companies build and manage payment programs.
501-1000 employees
H1B Sponsorship
Marqeta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (57)
2024 (75)
2023 (44)
2022 (122)
2021 (70)
2020 (28)
Funding
Current Stage
Public CompanyTotal Funding
$530.11MKey Investors
MastercardCoatueICONIQ Growth
2021-06-09Post Ipo Equity
2021-06-09IPO
2021-04-23Series Unknown· $2.11M
Leadership Team
Mike Milotich
Chief Executive Officer
Heather Gantt-Evans
Chief Information Security Officer, SVP of Cybersecurity
Recent News
2026-01-09
2026-01-08
FX News Group
2026-01-08
Company data provided by crunchbase