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TEGNA · 5 days ago

Digital Sales Manager

WXIA WATL-TV Atlanta

Full-time

Onsite

Mid, Senior Level

3+ years exp

TEGNA Inc. is a company that helps people thrive in their local communities by providing trusted local news and services. They are seeking a Multi-Market Digital Sales Manager to grow digital revenue and develop the sales skills of their team, while managing client relationships and achieving digital sales goals.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Create, develop, and own strategies for generating and achieving digital revenue goals for the market

Recruit, retain, and effectively train top-performing sales and support talent on how to sell TEGNA’s large portfolio of digital products

Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports

Supports sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions

Identify market potential through lead generation and qualification

Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required

Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts

Review and adjust metrics to monitor sales/market share changes

Qualification

Digital sales experienceDigital media advertisingTeam managementMS Office proficiencyGoogle AnalyticsSalesforceLeadership skillsStrategic thinkingInclusive work cultureCommunicationProblem-solving

Required

3-5 years of successful digital sales and account engagement experience with 2 years of team management experience

Track record of successfully achieving or exceeding sales goals in digital media advertising industry, including OTT, within fast-changing, dynamic environments

Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills

Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management

Strong presenter and communicator with internal and external customers and partners

Possess the ability to build an inclusive and positive work culture to foster success for the sales team

Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data

Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals

Ability to effectively solve problems

Current driver's license and ability to operate news gathering vehicle to and from various locations is required

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.