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Starwood Custom Homes · 3 days ago

Social Media / Digital Marketing Coordinator

Chandler, AZ

Full-time

Onsite

Senior Level

5+ years exp

Starwood Custom Homes is a premier luxury home builder known for outstanding quality and client relationships. The Social Media / Digital Marketing Coordinator will lead marketing initiatives, manage brand consistency, and support growth through strategic planning, content creation, and campaign execution.

ConstructionInterior DesignReal Estate

Responsibilities

Develop annual and quarterly marketing plans with measurable goals (lead volume, conversion rates, brand metrics)

Manage marketing budgets and allocate spend across campaigns, events, digital/print channels

Perform market research and competitive analysis to identify opportunities and threats in the luxury home market

Oversee the full lead lifecycle: capture, nurturing, conversion, and hand-off to sales

Manage and optimize Salesforce CRM — lead objects, fields, dashboards, reporting, workflow

Create reports and visual dashboards (TV dashboards, executive snapshots) for leadership review

Plan and execute marketing campaigns: direct mail (postcards), email, SMS/text, print ads, paid digital (Nextdoor, magazine, social)

Lead content strategy: blog, video, drone shots, progress updates, move-in shoots, gallery content

Manage ongoing website maintenance including content refreshes, landing pages, and integrations

Oversee SEO, website updates, inbound/outbound digital advertising, and conversion optimization

Coordinate public relations, partnership marketing, community events, and aid in networking efforts

Lead weekly content planning, posting, follower engagement, and social analytics

Grow brand presence across Instagram, Facebook, LinkedIn, Houzz, YouTube, etc

Manage review solicitation and response (Google, Houzz, etc.)

Capture video content in the field (progress updates, events, client stories)

Edit and produce videos for social media, website, and internal use

Receive and edit videos from photographers, videographers, or employees

Upload, optimize, and organize video content for multi-channel distribution

Maintain and evolve Starwood’s branding guidelines, template library, collateral, and merchandise

Oversee photography, video direction, drone content, and managing content usage policies

Develop client deliverables: guidebooks, warranty books, vendor lists, builder process materials

Plan and execute events: groundbreaking ceremonies, client celebrations, move-in celebrations, holidays

Coordinate client gifting, milestone communications, employee appreciation events, etc

Assist with employee culture initiatives: onboarding, internal newsletters, shoutouts, apparel orders

Attend the bi-weekly sales meeting, present marketing updates, pipeline insights, and opportunities

Support internal and client tasks, troubleshoot marketing systems, support for operations as needed

Qualification

Salesforce CRMDigital marketingContent creationSEOWebsite managementProject managementOrganizational skillsCommunication skillsStrategic thinkingCollaboration