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Silencer Central · 4 days ago

Digital Marketing Specialist

Sioux Falls, SD

Full-time

Onsite

Entry, Mid Level

$60K/yr - $70K/yr

2+ years exp

Silencer Central is one of the fastest-growing companies in America, recognized for its significant growth and commitment to compliance and community engagement in firearm sound suppression. The Digital Marketing Specialist will play a crucial role in enhancing brand awareness and managing digital marketing programs, including email campaigns, website optimization, and collaboration with external agencies.

E-CommerceMilitaryRetail

Responsibilities

Lead email marketing campaigns: use a/b testing methods to drive traffic & conversions; develop logical workflows for lead nurturing and retargeting campaigns

Oversee eCommerce website and product integration and manage web developer relationships

Optimize website for UX experience

Update and maintain website content, ensuring content is accurate and approved

Create and manage mailing lists within CRM

Work with outside ad agencies, software development teams & SEO agency to manage SEO campaigns and content integration

Manage the marketing technology lineup of software and products

Support other marketing initiatives

Analyze media and 3rd party websites/forums/blogs/social media pages and prepare detailed marketing reports on performance and engagement

Develop engagement strategies to maintain a positive brand conversation

Contribute to the development, implementation, and improvement of digital marketing strategy through weekly and monthly analytics reporting

Qualification

Digital marketing experienceGoogle Analytics certificationEmail automation workflowsAdobe Creative SuiteData analysisInterpersonal skillsWritten communicationOral communicationCritical thinking

Required

Bachelor's degree in marketing, advertising, communication or journalism required

2 – 4 years digital marketing experience required

Understanding of marketing automation, well-versed in email automation workflows

Understanding of web, mobile, and other digital services

Ability to recommend, implement and optimize campaigns

Aptitude for data analysis and ability to understand results

Passion for emerging technologies and researching marketing trends

Excellent attention to detail

Excellent interpersonal, written, and oral communication skills

Ability to manage multiple projects with strict deadlines in a fast-paced environment

Ability to work independently to achieve goals and targets

Ability to organize and prioritize work

Ability to work in a team environment to achieve team, departmental, and corporate goals

Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action