S&S Activewear · 6 days ago
Social Media Manager
United States
Full-time
Hybrid
Senior Level
5+ years expS&S Activewear is a leading North American distributor of imprintable apparel, and they are seeking a strategic Social Media Manager to enhance their LinkedIn presence and grow their audience. The role focuses on B2B thought leadership and engagement, primarily through LinkedIn, while also managing Instagram as a complementary channel.
ApparelFashionLifestyle
No H1B
Hiring Manager
Jawad Malik
Responsibilities
Own and evolve a LinkedIn-first strategy designed to grow audience size, engagement quality, and influence with B2B decision-makers
Establish S&S as a consistent thought leader through original posts, carousels, executive content, customer stories, case studies, UGC, and partner collaborations
Partner with PR and Executive Thought Leadership teams to shape and amplify executive presence on LinkedIn
Translate business priorities, campaigns, and insights into platform-native LinkedIn content that supports awareness, consideration, and pipeline influence
Own Instagram as a supporting channel—focused on brand-forward storytelling, short-form video, and industry relevance
Create Reels, short-form video, static posts, Stories, UGC, and case studies that reinforce S&S’s leadership and momentum
Ensure Instagram content complements LinkedIn priorities rather than competing with them
Set and manage the social content calendar with a LinkedIn-led cadence, balancing core business campaigns with timely cultural moments, industry events, and relevant conversations
Partner closely with sales, marketing, PR, and cross-functional teams to ensure social supports broader go-to-market and demand generation efforts
Identify key industry players, standout brands, and creators—especially those performing well on LinkedIn—and develop ideas to feature, collaborate, or co-create content
Actively engage with customers, prospects, partners, and industry voices to build credibility and community
Develop and execute a LinkedIn-forward event coverage strategy that connects with customers before, during, and after events
Capture social-ready content at events and industry moments, with an emphasis on assets that can be repurposed across the year
Partner with Marketing and PR to align event storytelling with campaigns and thought leadership themes
Measure performance with a focus on LinkedIn audience growth, engagement quality, reach, and conversion influence
Use insights to refine strategy, formats, posting cadence, and content themes
Clearly communicate results and recommendations to stakeholders
Qualification
Required
5+ years of experience in social media, with demonstrated success growing a LinkedIn audience for a B2B brand
Deep understanding of LinkedIn's content formats, algorithms, and best practices for professional audiences
Experience tying social content to brand authority, demand generation, and pipeline influence
Proven ability to translate long-form B2B content into high-performing LinkedIn posts and carousels
Strong editorial instincts, confident POV, and comfort engaging publicly with industry audiences
Experience supporting Instagram as a secondary channel for brand and engagement
Comfortable capturing content in real-world environments (events, trade shows, customer moments)
Data-informed mindset with the ability to connect social performance to business goals
Benefits
Vacation
Personal
Sick time
Medical
Dental
Vision
Life Insurance
Disability coverage
Flexible Spending Accounts
401(k) plan
Discounts on brand‑name apparel
Fun employee events
Meaningful opportunities for growth and advancement
Company
S&S Activewear
S&S Activewear is a leading, technology-enabled apparel and accessory distributor in the US and Canada, with 4M+ sq ft of warehouse space.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-01-20Acquired
Leadership Team
Christopher Kodosky
Chief Financial Officer (CFO)
Alaina Brooks
Chief Legal Officer
Recent News
2025-08-08
Gildan Activewear, Inc.
2025-08-06
Company data provided by crunchbase