IBM · 1 week ago
Global Talent Marketing Manager
Research Park, CA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expIBM is a leader in Human Resources & Talent Transformation, focusing on reimagining the way people work through AI, data, and human-centered design. The Global Talent Marketing Manager will shape and drive IBM's global employer branding and talent attraction initiatives, collaborating with stakeholders to create innovative marketing strategies that attract top talent.
Business DevelopmentBusiness Information SystemsCRMData ManagementFoundational AISoftware
Responsibilities
Lead the creation and execution of global, domain-specific talent marketing campaigns, optimizing IBM’s digital presence to attract diverse talent across strategic locations and priority skill areas. Leverage channels including career sites, social media, job boards, email, content marketing, referrals, sourcing partnerships, and more
Drive innovation in channel marketing and candidate engagement, identifying emerging trends and technologies to enhance IBM’s employer brand and candidate experience across the Domain
Establish and manage performance metrics for global campaigns, analyzing ROI and providing actionable insights to inform strategic decisions and stakeholder engagement across business units and geographies
Own the candidate experience strategy for your Domain, utilizing CRM and marketing automation tools to nurture talent pipelines, improve application journeys, and increase conversion rates across all hiring levels
Collaborate with Domain Talent Acquisition and business leaders, co-creating relevant content, enablement materials, and storytelling assets that reflect the Domain’s mission, culture, and career opportunities—strengthening IBM’s recruitment brand equity globally
Qualification
Required
Proven experience (at least 8 years of experience) in leading global employer branding or talent marketing initiatives, ideally within a business-aligned or domain-specific context
Strong analytical skills and experience in driving data-informed marketing decisions to support talent acquisition outcomes
Demonstrated ability to solve complex problems and deliver strategic solutions that align with business and talent goals
Exceptional stakeholder management and influencing skills across diverse geographies and organizational levels
Entrepreneurial mindset with a track record of independently driving innovative ideas from concept to execution
Strong background in content creation, copywriting, and social media strategy
Experience in designing and executing media campaigns across multiple platforms
Expertise in job advertising and talent attraction strategies
Strong vendor management experience – ability to select, negotiate, and manage external partners and agencies to ensure cost efficiency, quality delivery, and alignment with global talent marketing strategies
Fluent in English, with excellent communication and presentation skills
Preferred
Experience with project management tools
Background in user experience design and enablement/training for recruiters and hiring managers
Ability to work autonomously toward strategic goals with a creative and agile approach
Strong change management and time management capabilities
Experience building scalable attraction programs in large, complex organizations
Deep understanding of candidate conversion strategies and funnel optimization
Familiarity with global hiring nuances across entry-level and professional talent segments
Experience supporting business-aligned talent strategies and understanding the unique talent needs of specific domains (e.g., Consulting, Technology, Software, Infrastructure)
Company
IBM
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
10001+ employees
H1B Sponsorship
IBM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3032)
2024 (3301)
2023 (2160)
2022 (1809)
2021 (1157)
2020 (2669)
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-01-14IPO
Leadership Team
Alain Bénichou
Chief Executive Officer, IBM Greater China Group
Alex Yang
CTO and Chief Architect
Recent News
2026-01-24
2026-01-23
Company data provided by crunchbase