Scribd, Inc. · 18 hours ago
Lead Technical SEM Manager (Scribd.com)
Dallas, TX
Full-time
Hybrid
Mid, Senior Level
$129K/yr - $202K/yr
7+ years expScribd Inc. is dedicated to sparking human curiosity through its diverse range of products. The Lead Technical SEM Manager will focus on building scalable performance marketing systems, initially concentrating on SEM while collaborating closely with product, data, and engineering teams to drive business goals.
AudiobooksBooksEBooksFile SharingNewsPodcastPublishing
Responsibilities
Own paid media content feed infrastructure, designing, experimenting, and maintaining pipelines that translate Scribd.com’s content catalog into ad platform inputs
Ensure accuracy, safety, and quality of eligible content across DSA, PMax and other feed-based campaigns
Organize content for ad platform ingestion, including grouping documents and categories to improve efficiency, budget management, and bidding strategies
Define and maintain automation guardrails, including inclusion and exclusion logic of our 300M+ documents, balancing scale and risk
Run SEM campaigns hands on initially to validate feed logic, evaluate infrastructure, and long term partner with the SEM channel manager on strategy and roadmap
Be the primary liaison between product/content teams and channel managers, translating product priorities into performance/campaign implications and relaying performance back to cross functional teams
Build systems for monitoring feed health and coverage as content library grows and evolves
Design and lead experimentation at the feed/system level
Qualification
Required
7+ years (with 3+ years in-house) of experience in performance marketing, growth, or marketing ops/engineering with strong track record of owning and scaling paid acquisition programs
Demonstrated success managing complex, feed-based SEM campaigns at scale, including campaign architecture, expansion, and query to content or landing page coverage strategy
Fluency in feed-based or catalog driven ads systems with the ability to grow program through content coverage, feed inputs, and automation best practices
Proven ability building out structures that replace manual campaign management and scales across large content sets
Experience enabling and managing automated campaign types (such as DSA, Performance Max, AIMax, dynamic social ads) with performance-first approach
Strong cross functional collaboration skills, with track record of partnering with product and engineering teams to translate marketing needs into technical requirements
Comfort working closely with data engineers, contributing to ETL pipeline development and diagnosing data quality issues as they relates to campaign performance
Experience designing and executing experiments at the feed and system level, including feed changes, expansion or restriction logic, and content grouping and prioritization strategies
Strong communication skills, with ability to communicate priorities, learnings, tradeoffs to both technical and non-technical stakeholders
Preferred
Experience with marketing subscription products or digital content services
Familiarity with mobile app marketing and app store optimization
Exposure to paid social catalog or dynamic ad formats (ex: Meta ad feeds, TikTok catalog ads)
Benefits
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Onboarding stipend for home office peripherals + accessories
Learning & Development allowance
Learning & Development programs
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources
Free subscription to the Scribd Inc. suite of products
Referral Bonuses
Book Benefit
Sabbaticals
Company-wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.
Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation.
Company
Scribd, Inc.
We're on a mission to spark human curiosity.
201-500 employees
H1B Sponsorship
Scribd, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (8)
2022 (3)
2021 (12)
2020 (15)
Funding
Current Stage
Late StageTotal Funding
$106.75MKey Investors
Spectrum EquityKhosla VenturesCRV
2019-11-25Series E· $58M
2015-01-02Series D· $23M
2011-01-18Series C· $12M
Leadership Team
Tony Grimminck
Chief Executive Officer
Adrian Lienhard
VP, Infrastructure Engineering
Recent News
2026-01-05
TechCrunch
2025-12-11
Company data provided by crunchbase