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Harvest Group · 5 days ago

Digital Advertising Manager, Search & Social (Retail Media)

United States

Full-time

Remote

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Harvest Group is a trusted integrated commerce agency that specializes in serving CPG suppliers looking to grow their business at major retail platforms. They are seeking a Digital Advertising Manager to support search and social campaign execution, focusing on driving performance to both DTC websites and Retailer.com destinations.

Consumer GoodsRetail

Growth Opportunities

Responsibilities

Execute and optimize offsite search and social advertising campaigns across Google Ads (Search, Shopping, Performance Max) and paid social platforms (Meta, TikTok, etc.), with the explicit goal of driving traffic and conversion to DTC sites and Retailer.com product detail pages

Activate full-funnel media strategies that support awareness, consideration, and conversion, ensuring media investments are optimized for DTC revenue and Retailer.com sales performance

Collaborate closely with retail media client and channels leads, along with sales teams to ensure offsite media efforts are fully integrated and aligned to DTC and retailer ecommerce priorities

Champion Harvest Group values while delivering high-impact, performance-driven solutions for the brands we partner with

Monitor campaign performance and leverage platform and retailer reporting tools to evaluate how offsite media influences DTC KPIs and Retailer.com outcomes, translating data into actionable insights

Support audience strategy development, including prospecting, retargeting, and first-party audience activation, designed to move shoppers from offsite environments into DTC and retailer-owned purchase experiences

Contribute to media planning, pacing, and in-flight optimizations, ensuring budgets are allocated to maximize DTC conversions and Retailer.com sales lift

Assist in maintaining strong working relationships with platform partners (Google, Meta, TikTok) and retail stakeholders

Stay current on media trends, evolving measurement solutions, and retailer-specific attribution approaches that connect media exposure to DTC and Retailer.com performance

Qualification

Digital advertising experienceGoogle Ads managementPaid social platformsCommerce-focused measurementRetail media networksAnalytical skillsPassion for commerce mediaCommunication skillsCollaboration skills

Required

2–4 years of experience in digital advertising or retail media, with a strong emphasis on offsite search and/or paid social driving performance to DTC websites and Retailer.com environments

Hands-on experience managing campaigns in Google Ads and preferably at least one major paid social platform (Meta, TikTok, or similar), with conversion-focused optimization

Proven ability to manage end-to-end campaign execution, including setup, targeting, optimization, and reporting tied to DTC revenue and retailer ecommerce KPIs

Working knowledge of commerce-focused measurement, including ROAS, CPA, conversion rate, sales lift, and new-to-brand metrics

Strong analytical skills using Excel and reporting platforms such as Looker Studio, with the ability to translate performance data into clear recommendations tied to DTC and Retailer.com outcomes

Strong communication skills and the ability to collaborate across teams and present insights with clarity and confidence

A passion for commerce media, shopper behavior, and optimizing offsite media to drive downstream ecommerce performance

Preferred

Familiarity with retail media networks and retailer ecommerce platforms (e.g., Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Kroger Precision Marketing) is a strong plus

For this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, ID, IL, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, WA, or WI

Benefits

Medical

Dental

Vision

401K

PTO

Charitable Gift Matching Program

Volunteer Hours

Company

Harvest Group

Harvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, Harris Teeter, and Albertsons.

Founded in 2006

Rogers, Arkansas, USA

201-500 employees