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PwC · 3 hours ago

Digital Experience and Customer Data Platform (CDP) - Senior Manager

TN-Nashville

Full-time

Onsite

Senior Level

$91K/yr - $322K/yr

6+ years exp

PwC is a leading professional services firm, and they are seeking a Senior Manager for their Digital Experience and Customer Data Platform team. This role focuses on transforming customer engagement through innovative marketing strategies and driving large-scale projects to deliver exceptional results.

AccountingBusiness DevelopmentConsultingFinanceFinancial ServicesTax Consulting

No H1B

Responsibilities

Work with cross-functional teams to enhance brand presence

Analyze market trends and consumer insights to inform decision-making

Establish performance metrics to measure campaign effectiveness

Mentor and guide team members to foster professional growth

Maintain alignment with the firm's strategic objectives and values

Manage stakeholder relationships to support project success

Qualification

Customer Data PlatformsMarketing AnalyticsProject ManagementAdobe Experience PlatformData EngineeringDigital MarketingCoaching SkillsCommunication SkillsProblem Solving

Required

High School Diploma

At least 6 years of experience in martech, CDP, CRM, data engineering, or marketing analytics

Preferred

Bachelor's Degree in Marketing, Business Communications, Advertising preferred

Certification(s) preferred: Adobe Experience Platform Sales Accreditation, Adobe Real-Time Customer Data Platform Business Practitioner Professional, Adobe Customer Journey Analytics Business Practitioner Professional

Demonstrating in-depth experience with Customer Data Platforms

Architecting end-to-end AEP/RTCDP dataflows

Building 360-degree customer profiles for analytics

Managing projects across the entire lifecycle

Applying audience-based digital marketing experience