Virginia Economic Development Partnership · 1 day ago
Lead Generation Outreach Specialist
The Virginia Economic Development Partnership (VEDP) is seeking a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. This role is responsible for implementing a lead generation strategy that meets performance metrics and focuses on specific industries to build related competencies.
Responsibilities
Execute an aggressive lead generation strategy targeting corporate prospects and site selection consultants
Support VEDP’s mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDP’s services
Employ appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers
Utilize digital applications, telemarketing, and email techniques to conduct outreach campaigns
Support direct marketing program with data verification and accurately updating all company and client data
Maintain accurate records and documentation for all call campaigns
Maintain minimum average dial-per-hour rates and positive ranking for all set appointments
Qualification
Required
Highly detail oriented and ability to multi-task
Excellent communication and customer service skills
Ability to work, lead, and generate results and outcomes in time-sensitive situations
Ability to work constructively and effectively in a team environment by making positive contributions to the team's operations, functions, and working relationships
Demonstrated problem solving capabilities in a business environment
Proficiency in Microsoft Office
Must be able to handle rejection specific to phone contacts
At least 1 year of experience in a business setting
Being authorized to work in the U.S. is a precondition of employment
A valid driver's license is required
Preferred
Experience using lead generation marketing applications such as Salesforce, LinkedIn Sales Navigator, HubSpot, ZoomInfo, CB Insights, and Alpha Sense
Experience working in an economic development environment
Company
Virginia Economic Development Partnership
The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve existing and new companies, to expand, locate, or increase trade opportunities, by providing confidential site selection, workforce solutions, and international trade services.