Emerald · 5 days ago
1306 - VP, Audience Development
Alpharetta, GA
Full-time
Hybrid
Director/Executive
$150K/yr - $175K/yr
8+ years expEmerald is a company that specializes in creating connections and driving commerce through various platforms. They are seeking a VP, Audience Development to lead audience growth strategies and oversee a multi-channel approach to audience engagement and retention.
ContentEventsMarketing
Responsibilities
Management of Functional Pods: Oversee management of specialized teams responsible for the execution of Emerald’s brand marketing audience strategy
First-Party Data Management: Oversee collection, integration, and activation of first-party audience data across events, media, and digital channels to drive acquisition, retention, and monetization strategies
Audience Optimization: Lead our audience and first party data search engine optimization and answer engine optimization initiatives to capture intent and capitalize on organic traffic by creating unknown to known journeys. Keep up to date on the rapid developments in this space
Organic Social: Implement our organic social media strategy, transforming our channels into key sources of audience engagement and acquisition
Performance Marketing: Responsible for attribution tracking and accountability, data & measurement
Qualification
Required
8–12+ years of progressive leadership experience in audience development, growth marketing, or a related field
A proven track record of significant audience growth with demonstrable wins in both SEO and Email
Direct experience managing large-scale performance media budgets across multiple channels
Deep expertise with marketing automation and CRM platforms (e.g., HubSpot, Marketo)
Mastery of the modern analytics stack, including GA4, BI tools (PowerBI) and Customer Data Platforms (CDPs)
Extensive experience designing and executing marketing experiments, including A/B testing and incrementality studies
Strong understanding of data privacy regulations and best practices for compliant data collection and usage
Exceptional leadership skills with a history of building, mentoring, and inspiring high-performing teams
Preferred
Experience in both B2B and B2C marketing environments
Background in events, agency, media, or publishing industries
Hands-on experience with BI report interpretation
Benefits
Unlimited vacation for exempt employees
Flexible working locations
401(k) plan with a company match
Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
Parental and caregiver leave
Dependent, commuter and FSA benefits
Professional development programs like Toastmasters
Mental wellness tools
Company
Emerald
Emerald create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Emilie Lewis
Senior Vice President & Brand Leader, MJBiz
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