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Averro · 21 hours ago

Marketing and Content Lead

Kirkland, WA

Full-time

Onsite

Senior Level, Lead/Staff

$130K/yr - $150K/yr

8+ years exp

Averro is a Veteran-Owned organization dedicated to delivering innovative talent solutions, business consulting, and technology services. They are seeking a Marketing and Content Lead to shape their brand and market positioning, working closely with the CEO and leadership team to drive customer engagement and commercial growth strategy.

Internet

Hiring Manager

Angela Parra

Responsibilities

Develop a clear and differentiated company narrative and go-to-market messaging for institutional audiences (private equity, asset managers, investment banks, sub-advisors)

Establish FEV as the authoritative voice in private asset valuation through brand development, PR, content, and strategic partnerships

Design and execute multi-channel marketing campaigns that drive awareness, engagement, and qualified enterprise leads

Create world-class sales collateral, pitch decks, and case studies to support the sales and partnerships teams

Conduct market and competitor analysis to inform positioning, pricing, and product strategy

Oversee website development, SEO, and digital marketing to reflect our brand and capture inbound opportunities

Collaborate with Product, Data Science, and Sales to align marketing strategy with business goals

Qualification

B2B SaaS marketingEnterprise go-to-market strategiesFinancial services ecosystemSales enablementDigital marketingAnalytical skillsAI in marketingExceptional communicationLeadership skills

Required

8+ years of marketing experience, with at least 3 years in B2B SaaS or FinTech organizations

Proven success marketing to major financial institutions and Fortune 500 companies

Experience developing and executing enterprise go-to-market strategies

Demonstrated ability to build and refine positioning, messaging, and brand identity

Hands-on experience with sales enablement, competitive analysis, and digital marketing

Exceptional communication, analytical, and leadership skills — able to operate both strategically and tactically in a fast-paced, early-stage environment

Understanding of how to leverage AI in marketing processes and strategies