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Supergoop! · 5 days ago

Director, Influencer Marketing

New York, NY

Full-time

Onsite

Director/Executive

$100K/yr - $140K/yr

8+ years exp

Supergoop! is a company dedicated to changing the way the world thinks about sunscreen. They are seeking a Director of Influencer & Advocacy to shape and execute their influencer strategy across social platforms, driving key performance indicators while supporting broader marketing objectives.

BeautyConsumerCosmeticsPersonal Health

Responsibilities

Develop and own a multi-tiered influencer marketing strategy, aligning with brand, product, partnership, and commercial priorities

Define the role of influencers across the funnel (awareness → consideration → conversion → loyalty)

Build and nurture a robust network of creators, from nano and micro to macro and powerhouse, with clear strategies to engage each cohort and measure results

Develop long-term ambassador programs and brand-building paid partnerships

Lead negotiations and contracts with creators and agencies (as needed)

Manage two direct reports; must balance people management with hands-on execution

Partner closely with social, partnership, paid media, DTC, retail, and brand marketing teams to ensure a cohesive and holistic paid, owned, and earned activation approach to marketing campaigns, product launches, partnerships, retailer initiatives, and always-on storytelling, seamlessly integrating influencer content and messaging to amplify our brand narratives

Support planning and execution of experiences and events inclusive of venues, invite lists, production, and content contracts, in collaboration with agencies as needed

Oversee end-to-end new launch mailers in collaboration with Creative, always-on product seeding, and fulfillment of influencer product needs

Ensure content is on-brand, platform-native, and performance-optimized

Establish annual and quarterly roadmaps, budgets, and KPIs

Own influencer reporting and ROI measurement, including EMV, impressions, retention, community growth, competitive rank + SOV

Continuously optimize based on data, insights, and platform trends

Partner with paid media teams on whitelisting, amplification, and creator-led content strategies

Ownership of day-to-day budget management for influencer programs

Stay ahead of creator economy trends, platform updates, FTC guidelines, and cultural shifts

Test new formats (UGC, affiliates, live shopping, community programs)

Identify culturally relevant creators and emerging platforms early

Bring fresh thinking to how creators show up in brand storytelling

Qualification

Influencer marketing strategySocial media trendsCampaign performance measurementBudget managementProject managementAnalytical skillsCreative storytellingPeople management