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Protective Life · 1 day ago

Agency Creative Lead- (Remote)

United States

Full-time

Remote

Senior Level, Lead/Staff

$100K/yr - $126K/yr

10+ years exp

Protective Life is committed to helping customers protect against life’s uncertainties. The Agency Creative Lead will shape and execute the brand's creative vision, serving as the primary liaison between internal creative teams and external agency partners to ensure high-quality creative solutions that drive business success.

FinanceFinancial ServicesInsurance

Responsibilities

Lead, manage, and direct external agency teams responsible for producing advertising and marketing campaigns across digital, print, and social media channels for the organization. Oversee the writing, design, and production of a wide variety of creative assets, including banner ads, email campaigns, print collateral, and social content, ensuring campaign continuity and strict adherence to brand standards across all touchpoints

Develop clear, actionable creative briefs that communicate campaign objectives and brand positioning, enabling agencies to deliver targeted, effective work

Guide agency concepts to ensure brand consistency, actively review, and provide constructive feedback throughout the creative process to drive high-quality results

Approve creative assets to uphold brand guidelines, guaranteeing quality, consistency, and alignment with the organization’s standards

Ensure agency work aligns strategically with overall marketing and business goals

Stay informed of industry trends, emerging technologies, and best practices to inspire creative innovation and maintain a competitive advantage

Foster strong relationships with agency partners and ensure mutual accountability

Ensure all creative output meets legal, regulatory, and compliance standards

Qualification

Creative directionAdvertising managementAgency liaisonBrand managementProject managementCommunication skillsInterpersonal skillsPresentation skillsOrganizational skillsStrategic thinking