Head of Social & Influencer Engagement Strategy jobs in United States
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Bath & Body Works · 1 week ago

Head of Social & Influencer Engagement Strategy

positionReynoldsburg, OH
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$138K/yr - $216K/yr
date10+ years exp

Bath & Body Works is committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to customers. The Head of Social & Influencer Engagement Strategy will drive the evolution of social media and influencer efforts, collaborating with internal teams and agencies to create compelling campaigns that resonate with target audiences.

BeautyConsumer GoodsPersonal Care and HygieneRetailShopping
badNo H1Bnote

Responsibilities

Serve as a change agent: Drive the evolution of the social & influencer space for Bath & Body Works to connect in a more culturally relevant way that delights & inspires customers, consumers, brand fans and BBW associates alike
Develop a clear strategic roadmap: In partnership with our agency, lead the build and development of a comprehensive social media and influencer engagement strategy that contributes to Bath & Body Works’ overall brand objectives and stated goals
Deepen agency partnership and impact: Collaborate with Razorfish and GinghamOne, or our agencies of record, to ensure we are “connected always” and leverage them for optimum impact
Move at the speed of the always-evolving social space: Identify & evaluate social media trends and platforms to enhance & amplify brand presence; monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
Build connections with key business partners: Foster strong relationships with both internal teams (Brand Strategy, Integrated Marketing & Media, Creative, PR, etc.) and external partners (GinghamOne agency collective, brand collab partners, social / influencer talent, etc.) to drive bold and differentiated campaigns that move our brand forward; contribute to the development of holistic marketing campaigns by bringing forth big ideas & new thinking to help achieve campaign objectives
Lead Influencer and ambassador programs to drive brand credibility: Together with our agency, identify, negotiate, and manage relationships with key influencers and brand ambassadors who align with Bath & Body Works’ brand values and target demographics
Accountable for Community Management: Accountable for social media community management, fostering an engaged and loyal online community through strategic interaction; partner with the Customer Contact Center on service recovery engagement tactics that sync with holistic channel strategies and tone, voice, etc
Content creation: Leverage internal and external creative resources to create engaging, on-brand, platform-optimized content for social media channels and ensure consistency in approach, messaging, and aesthetics across platforms

Qualification

Social media strategyInfluencer engagementAnalytical aptitudeTeam leadershipCross-functional collaborationCreative storytellingCommunity managementTalent development

Required

10+ years of marketing experience with four or more years in the capacity of a leading social media / influencer teams and programs with a brand or agency
Highly motivated & experienced leader with proven ability to influence others and champion new ideas across a highly matrixed and data-driven organization
Demonstrated ability to influence change and challenge the status quo through purposeful creative questioning and ‘bridge-building' across all levels of the organization
Ability to lead and inspire with unquestionable values, integrity and trust
Strong analytical aptitude with the ability to clearly articulate wins, opportunities and performance outcomes to senior leaders
Demonstrated ability to establish and utilize cross-functional relationships and collaborate effectively within a complex, matrixed organization
Demonstrated success in recognizing, developing and retaining high-performing talent

Benefits

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
401k with company match and Associate Stock Purchase with discount
No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
Tuition reimbursement and scholarship opportunities for post-secondary education programs
40% merchandise discount and gratis that encourages you to come back to your senses!

Company

Bath & Body Works

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Bath & Body Works is a specialty retailer and a go-to place for gifts and goodies that delight customers. It is a sub-organization of L brands.
dateFounded in 1990
location
Columbus, Ohio, USA
people-size10001+ employees
web-link
https://www.bathandbodyworks.com/

Funding

Current Stage
Public Company
Total Funding
$524.64M
Key Investors
Third Point Ventures
2022-12-08Post Ipo Equity· $524.64M
1982-12-23IPO

Leadership Team

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Daniel Heaf
Chief Executive Officer
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Francis Hondal
Board Member
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Recent News

GlobeNewswire
BBWI CLASS ACTION: Did Bath & Body Works, Inc. Mislead Investors? BFA Law Notifies Investors to Contact the Firm by March 16 about the Filed Securities Class Action
2026-01-20
GlobeNewswire
Deadline Alert: Bath & Body Works, Inc. (BBWI) Shareholders Who Lost Money Urged To Contact Glancy Prongay & Murray LLP About Securities Fraud Lawsuit
2026-01-20
GlobeNewswire
INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Bath & Body Works, Inc. of Class Action Lawsuit and Upcoming Deadlines – BBWI
2026-01-20
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