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DraftKings Inc. · 6 days ago

Marketing and Promotions Specialist, Pick6

Boston, MA

Full-time

Onsite

Mid Level

$86K/yr - $107K/yr

4+ years exp

DraftKings Inc. is a technology company headquartered in Boston, specializing in gaming and consumer tech. They are seeking a Marketing and Promotions Specialist to enhance customer experiences and drive engagement through effective promotional strategies.

Fantasy SportsGamingOnline GamesSports

Culture & Values

Responsibilities

Own the strategy and testing roadmap for promotional reinvestment, optimizing offer selection, targeting, and generosity to drive engagement and revenue across key customer cohorts

Partner with Analytics and CRM to drive data-informed promotion strategies and automate personalized offers and communications at scale

Partner with Product and Engineering teams to generate new promotional mechanics and user experience enhancements, creating business cases to justify endeavors

Develop and deliver clear, actionable frameworks, performance updates, and recommendations to senior leadership, ensuring visibility into results and opportunities to improve Pick6 performance

Execute daily promotional offerings in tandem with Operations and Marketing teams, using promotional tools to create offers and conducting robust quality assurance

Partner with Revenue Operations, Customer Experience, Fraud, and Risk teams to adapt promotional strategies based on real-time performance trends and customer feedback

Qualification

Promotional strategyData analysisSQL/SnowflakeData visualizationCommunication skillsAttention to detailProject management

Required

At least 4 years in Gaming or Consumer Tech roles with significant online and mobile volume

Excellent communication skills, strong attention to detail, and the ability to manage multiple projects simultaneously

Strong analytical skills, with comfort designing A/B test frameworks and the ability to interpret and communicate results and adapt strategy accordingly based on findings

Experience with SQL/Snowflake and data visualization tools like Tableau

The ability to work through ambiguity to uncover new insights and shape best practices